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Beyond Potential: Why Deloitte’s $3 Billion Forecast Makes Women’s Sport the Sponsorship Opportunity Irish Brands Cannot Ignore
Deloitte forecasts $3bn in women’s sport revenues in 2026. With ONSIDE naming it a top Irish sponsorship platform, the commercial case for investment has never been stronger.
Hankook Tire secures headline sponsorship of Everything Electric UK 2026 across all three venues
South Korean tyre manufacturer Hankook Tire and Technology has secured headline sponsorship of Everything Electric UK 2026 across all three regional editions. The deal marks a significant upgrade from the company's previous involvement in the event.
BAM UK and Ireland named title sponsor of Kirkcaldy Parks Running Festival
Construction and engineering firm BAM UK and Ireland has been named title sponsor of the Kirkcaldy Parks Running Festival, returning on 29 and 30 August 2026. The deal reflects BAM's active project footprint across Kirkcaldy and the wider Fife region.
AbbeyAutoline extends Ulster Rugby partnership as deal reaches ten-year milestone
Northern Ireland insurer AbbeyAutoline has extended its Ulster Rugby partnership, retaining naming rights to the AbbeyAutoline Family Stand at Affidea Stadium. The renewal marks ten years of collaboration between the two organisations.
Carnivore Meats signs three-year main sponsorship deal with Sean O'Mahonys GAA club
Dundalk-based regional beef supplier Carnivore Meats has become the main sponsor of Sean O'Mahonys GAA club in a three-year deal. The partnership will see the company's branding featured on the club's first team jerseys.
Evara named lead sponsor of Ireland Women's cricket teams in multi-year Cricket Ireland deal
Ireland's largest privately-owned homebuilder Evara has become the lead sponsor of the Ireland Women's Senior and Under-19 cricket teams in a multi-year partnership with Cricket Ireland. The deal also extends to four All-Ireland Club Cup competitions.
Coerver Coaching finalist for Best Societal Sponsorship at Irish Sponsorship Awards 2025
Shortlisted for primary school football access last year, Coerver Coaching Leinster's schools programme reached the Best Societal Sponsorship final at the Irish Sponsorship Awards 2025. The programme demonstrates how corporate-funded coaching can deliver inclusive sport introduction and wellbeing outcomes, establishing a scalable model for community access through sponsorship.
Flying High: What Airline Sponsorship’s $1.2 Billion Global Playbook Means for Irish Brands
Airlines invested over $1.2bn in sports sponsorship in 2024. With Aer Lingus in its tenth IRFU year, Ireland has a proven model and a growing commercial opportunity.
Kenda Tyre renews Cleveland Cavaliers associate partnership for 2026 NBA playoffs
Taiwan-founded tyre manufacturer Kenda has renewed its associate partnership with the NBA's Cleveland Cavaliers for the 2026 playoff run, marking over a decade of commercial ties. The deal includes on-court advertising, branded merchandise and local pre-game programming.
XTB signs multi-year Global Trading Partner deal with SSC Napoli
Poland-based retail FX and CFDs broker XTB has signed a multi-year sponsorship as Global Trading Partner of Italian football club SSC Napoli for the 2025/26 and 2026/27 seasons. The deal centres on financial education and digital fan engagement.
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