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Strategic Alliances
The sponsorship industry is proving itself to be far more than a transactional exercise in visibility. This week’s developments illustrate a sector that is moving with purpose, where capital, community and technology combine to redefine what influence looks like.
Aon Agrees Sponsorship Deal With Scuderia Ferrari
Aon plc (NYSE: AON), a leading global professional services firm, has announced it has signed a multi-year agreement to become an Official Partner of Scuderia Ferrari HP – the most successful team, with an unbroken presence in Formula One.
Big league support for baseball’s future stars: Sponsors power the WBSC U-18 Baseball World Cup 2025 presented by RAXUS
The impressive performances of the 240 athletes at the WBSC U-18 Baseball World Cup 2025 presented by RAXUS are matched by the excellent support from the 29 tournament sponsors.
Saudi Jockey Club signs sponsorship agreement with SHG Group
The Jockey Club of Saudi Arabia signed a platinum sponsorship agreement with Syndicate Holding Group for the upcoming three racing seasons, as part of its efforts to attract and develop strategic partnerships.
Hisense Announces Third FIFA World Cup™ Sponsorship and Showcases RGB-MiniLED Technology at IFA 2025
Hisense, a leading brand in global consumer electronics and home appliances, announced at IFA 2025 that it will continue as an Official Sponsor of the FIFA World Cup™, reinforcing its long-standing collaboration with FIFA since 2018.
NFL Flag Goes National to 900 Irish Schools
The NFL season began last night, but it was busy in Dublin as well as Philadelphia, with the launch of the NFL Flag schools initiative for every post-primary school across the island of Ireland, in partnership with Sport Ireland and American Football Ireland.
ETPL cricket league announce Oakvale Capital as investment partner
The European T20 Premier League (ETPL), an ICC-approved T20 league co-owned by Abhishek Bachchan and backed by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has appointed Oakvale Capital as its exclusive investment banker.
Purpose Aligned
Sponsorship today transcends logo placement; it signals values and ambition. It is evolving into a platform for innovation, purpose and audience engagement.
ICC, Google announce partnership to elevate women's cricket
The International Cricket Council will partner with Google to enhance fan engagement in women’s cricket.
Dobel® Tequila celebrates US Open sponsorship with New York JFK takeover
Creator of the world's first Cristalino launches multiple Dobel® Tequila activations at key travel hub for US Open tournament destination
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