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Owen Cullen brought strategic communications expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Owen Cullen, Managing Director of Cullen Communications, joined the judging panel at the Irish Sponsorship Awards 2025, bringing over two decades of strategic communications and sponsorship activation experience across global and local client portfolios. With experience leading award-winning campaigns spanning brand storytelling, sponsorship activation, and corporate communications strategy, Owen's expertise in strategic narrative development and authentic stakeholder engagement informed the judging panel's evaluation of sponsorship authenticity and measurable communications impact.
After the Betting Era: What Nielsen’s Premier League Sponsorship Reset Means for Irish Brands
Nielsen confirms fintech and AI are replacing gambling as Premier League shirt sponsors. For Irish brands and rights holders, the commercial opportunity is immediate.
Oxford United renews AWBS substitution board sponsorship
Oxford United has extended its partnership with AWBS as the club's Official Substitution Sponsor through 2027/28. The Oxfordshire building and landscaping supplier renews a lower-tier matchday sponsorship category.
Arsenal extends Emirates sponsorship in record Premier League deal
Arsenal and Emirates have agreed a five-year extension worth up to £70 million a season through 2033. The deal extends the Premier League's longest-running sponsorship and its most valuable current shirt agreement.
Sports Direct shifts into new NIFL retail partner role
Sports Direct has extended its NIFL partnership for a further three seasons in a new Official Sports Retail Partner role. The renewal follows BoyleSports' arrival as NIFL's new principal title partner.
HyGo becomes Athletics Ireland's official hydration partner
Athletics Ireland has named HyGo Irish Still Spring Water as its new Official Hydration Partner. The Tipperary-produced brand replaces Change Hydrate in a newly filled national sponsorship category.
FDC Group sponsors schools through biodiversity education partnership
FDC Group has partnered with Biodiversity in Schools to sponsor 13 schools nationwide via an employee-led scheme. The Cork-based accountancy and agri consultancy firm funded a year of nature education resources for schools.
Ciara Meany brought sports marketing expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Ciara Meany, Sponsorship & Marketing Manager at Munster Rugby, joined the judging panel at the Irish Sponsorship Awards 2025, bringing experience across sports sponsorship, retail marketing, and strategic commercial partnership development with advanced qualifications in marketing and business strategy. With experience overseeing strategic commercial partnerships in sports whilst balancing sponsor objectives with brand visibility and audience engagement, Ciara's expertise in long-term value-driven partnerships informed the judging panel's evaluation of sponsorship authenticity and measurable commercial alignment.
Beyond the Badge: What Rising Replica Kit Prices Mean for Irish Football Sponsorship Strategy
50% of PL fans cannot afford replica shirts priced up to £90. For Irish sponsors, the data is a clear prompt to build fan engagement beyond the shirt.
Baker Estates renews Dartmouth Royal Regatta sponsorship
Baker Estates has returned as Platinum Sponsor of the Port of Dartmouth Royal Regatta for a seventh consecutive year. The Devon housebuilder will host a stand at the 181st regatta this August.
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