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Ian Campbell brought digital media strategy expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Ian Campbell, Digital Board Director with Zenith (part of Core), joined the judging panel at the Irish Sponsorship Awards 2025, bringing 14 years of media agency experience with expertise in digital media strategy, campaign delivery, and multi-sector client portfolio management. With experience leading Zenith's digital media practice and delivering award-winning campaigns across automotive, FMCG, public sector, utilities, and finance sectors, Ian's expertise in digital channel strategy and measurable media effectiveness informed the judging panel's evaluation of sponsorship digital integration and audience engagement.
Visibility Is Not Trust: What 1xCare’s Chris Bird Tells Irish Sponsors About the Future of Football Partnerships
1xCare’s Chris Bird argues visibility is not the same as trust in football sponsorship. For Irish brands navigating post-gambling markets, the lesson is immediate.
Priory Concept Group sponsors Highcliffe Hawks youth kits
Highcliffe Hawks Youth Football Club has unveiled new kits sponsored by Priory Concept Group, a fire safety and security company. The Dorset-based club's chairman is also a director of the sponsoring company.
Lloyds becomes England Rugby's first back-of-shirt sponsor
Lloyds Bank has become England Rugby's first-ever back-of-shirt sponsor in a deal reportedly worth £5 million a season. The bank's black horse logo debuts on the men's and women's shirts this weekend.
Benetti Menswear renews RTÉ Irish Open sponsorship
RTÉ has announced Benetti Menswear as sponsor of its 2026 Amgen Irish Open coverage for a sixth consecutive year. The Irish menswear brand's sponsorship covers RTÉ2, RTÉ Player and rte.ie during the tournament.
BOYLE Sports marks 13th year as Irish Greyhound Derby sponsor
BOYLE Sports' Irish Greyhound Derby sponsorship reaches its 13th year as the final takes place at Shelbourne Park. The six-week campaign ends with a live Virgin Media Two broadcast this weekend.
Dublin Airport becomes sponsor of Ireland Women's Rugby
Dublin Airport has become an official sponsor of the Ireland Women's Rugby Team under a new daa-IRFU partnership. The deal combines travel support with promotional activity to boost visibility for the squad.
Gavin McAllister brought partnership strategy expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Gavin McAllister, Managing Director of 1920 Worldwide (Ireland), joined the judging panel at the Irish Sponsorship Awards 2025, bringing 22 years of industry experience across rightsholders, brands, and agencies with deep expertise in sport, music, culture, and business partnerships. With experience supporting rightsholders and brands to leverage partnership power for growth across sport, music, culture, and business sectors, Gavin's multi-stakeholder perspective and strategic partnership development expertise informed the judging panel's evaluation of sponsorship authenticity and measurable commercial alignment.
Authentic, Relevant, Effective: What The Brand Fans’ SPi Research Means for Irish Sponsorship Strategy
The Brand Fans’ SPi research finds sports sponsorship recall at 69.17%. For Irish brands, authenticity and audience relevance are now the real measures of return.
Liverpool agrees £300m shirt deal with Turkish Airlines
Liverpool FC has agreed a reported £300 million, five-year front-of-shirt deal with Turkish Airlines from the 2027/28 season. The Istanbul-based carrier replaces Standard Chartered after 17 years as the club's shirt sponsor.
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