Stay Informed on Corporate Sustainability

Author: Irish Golfer

Good Good Golf will title sponsor the new PGA Tour fall event in Austin, debuting in 2026. The move reflects the growing influence of YouTube golf within professional golf and the broader sports sponsorship market.

Author: Globe Newswire

SERVPRO has extended its national title sponsorship of the Firefighter Challenge League through 2029. The move strengthens its ongoing support for first responders and the promotion of fitness, resilience, and community engagement nationwide.

Author: Galway Races

Six sponsors have been confirmed for the Galway Races’ Race in Pink event, supporting breast cancer research. The initiative combines competitive racing with fundraising, engaging local businesses and the wider community in a meaningful cause.

Author: BelfastLive

Belfast City Marathon has appointed Phoenix Energy as its 2026 title sponsor, bringing a charity platform, memorial award, volunteer support, and new merchandise. The partnership boosts community engagement while enhancing the commercial appeal of the event series.

Author: European Sponsorship Association

Optimum Nutrition has partnered with the Irish Rugby Football Union as the Official Performance Nutrition Partner. The collaboration will provide nutritional support to national squads while engaging fans and promoting the role of nutrition in athletic performance.

Author: Archie Villaflores

Sponsorship has evolved into a discipline that reflects shared ambition between organisations, communities, and audiences. This edition highlights how collaboration and long-term vision are reshaping how brands connect and deliver value beyond visibility. Lidl Ireland Wins Best Sponsorship Brand at the Irish Sponsorship Awards 2024 showcases how consistent engagement and authentic storytelling can strengthen public trust while reinforcing brand purpose. Optimum Nutrition partners with Irish Rugby to support elite performance demonstrates how science-backed innovation and sport can align to create lasting influence both on and off the field. SERVPRO extends Firefighter Challenge League sponsorship through 2029 reflects the growing emphasis on continuity, proving that enduring commitment enhances both cultural relevance and organisational credibility. These stories collectively illustrate a sector driven by intent and innovation. As sponsorship becomes an increasingly sophisticated part of brand strategy, success lies in forging connections that are as genuine as they are ambitious. The industry’s evolution shows that progress in modern engagement depends not on transactions, but on the shared ambition to create something meaningful and lasting.

Author: Jed Nykolle Harme

Lidl Ireland has been named Best Sponsorship Brand at the Irish Sponsorship Awards 2024, earning top honours for its impactful “Get Behind the Fight” campaign, which continues to redefine the landscape of women’s Gaelic football.

Author: Jed Nykolle Harme

Sponsorship today extends beyond visibility; it represents strategy, purpose, and influence. This edition explores how brands are harnessing sponsorship to connect with audiences in ways that resonate both commercially and culturally. With Celebrating the Best in Sponsorship Excellence – Watch The Highlights, we spotlight the creativity and innovation shaping modern brand partnerships. The stories behind these award-winning campaigns reveal how strategic alignment, authenticity, and shared values now define sponsorship success. Tesco Ireland sponsors programme to boost sustainable beef production examines how corporate backing can drive tangible progress in sustainability. Tesco’s investment in the ABP Bull Improvement Initiative demonstrates how sponsorships rooted in science and impact can strengthen both community trust and environmental outcomes. Meanwhile, Apuesta Total expands volleyball sponsorship across Peruvian clubs reflects a shift towards grassroots engagement and fan-centred growth in emerging markets. By supporting multiple teams, Apuesta Total shows how brands can foster inclusion, identity, and loyalty while reinforcing their market presence. These stories show sponsorship as an evolving instrument of influence—where business objectives meet social responsibility and where brand purpose meets measurable return. Explore the full stories to see how sponsorship continues to define meaningful brand leadership in 2025.

Author: Jed Nykolle Harme

The Irish Sponsorship Awards last year brought together the brightest minds and most creative partnerships in Ireland’s sponsorship industry, a night that celebrated innovation, collaboration, and excellence across sport, culture, media, and community engagement.

Author: Plataforma

Agoda has signed on as the main sponsor of Singapore’s #HuntTheMouse cash hunt, a nationwide treasure hunt offering $1 million (approx. €670,000) in prizes. The sponsorship leverages branded coins to highlight Agoda Flights and enhances the brand’s engagement with a wide local and digital audience.