Kaleidoscope presented by Glenveagh wins Best Entertainment Event Sponsorship at Irish Sponsorship Awards 2025

Noted for exceptional creativity in 2025, Kaleidoscope presented by Glenveagh secured the Best Entertainment Event Sponsorship Award at the Irish Sponsorship Awards 2025 last year for a standout presenting partnership that transformed the festival into an immersive, values-led family experience.

The collaboration extended beyond the event itself, combining year-long engagement, on-site creativity, and meaningful post-event legacy into a fully integrated sponsorship programme.

The partnership united shared values around creativity, community, and learning, brought to life through innovative festival activations and storytelling. From imaginative on-site experiences to interactive workshops and digital integration, the sponsorship delivered deep engagement with Irish families while achieving exceptional media and visibility outcomes.

A defining element of the campaign was its lasting impact beyond the festival weekend, culminating in the creation of a bespoke treehouse build that reinforced the partnership’s commitment to community and purposeful collaboration.

Judges highlighted the partnership’s ability to transform sponsorship into a genuinely lived experience. From immersive environments and hands-on design activities to app integration and media coverage, the campaign consistently reinforced brand values while creating memorable connections for families.

“Our judges were impressed by how Glenveagh and Kaleidoscope turned a sponsorship into an immersive, year-round family experience. From the ‘Elemen-Tree Woods’ to interactive design workshops, every element felt authentic and purpose-driven. The partnership blended creativity, education, and community engagement, delivering tangible impact and meaningful connections at every stage,” the judging panel noted.

The recognition reflects the standards of the Irish Sponsorship Awards, where leading partnerships increasingly demonstrate how entertainment sponsorships can combine purpose, creativity, and performance. Kaleidoscope presented by Glenveagh’s success highlights the power of culturally aligned collaborations to create lasting value for both audiences and brands.

Visit the Irish Sponsorship Awards official website to explore past winners, award categories, and subscribe for updates on Ireland’s sponsorship landscape.