Judging Panel

An independent panel of recognised and expert judges, drawn from academia, business and broader related sectors will determine the winners of the Irish Sponsorship Awards.

Our focus is to deliver a balanced judging assessment from industry leaders who will bring their extensive knowledge, enthusiasm and expertise to the judging process ensuring that the winning entries are truly outstanding and worthy of receiving a trophy.

The panel is carefully selected to ensure the Awards judging process is fair and objective. The judges are bound by a strict confidentiality agreement and are required to declare any conflict of interest in entries over which they deliberate, in which case that entry will be reallocated. The integrity of this process lies at the very heart of all that we do.

If you are interested in joining the judging panel, please email your details to our team: judges@businessriver.com

2025 Judging Panel

David Monaghan (Judging Coordinator)

KICK, Managing Director

David is Managing Director with KICK, where he brings an impressive 20 years' experience helping brands achieve exponential growth and delivering commercial success VIEW MORE

Alma Birbilaite

Brand Manager, Cairn

Alma is a seasoned marketer with over 15 years of experience in tech, finance, and real estate. Recently, she joined Cairn as Brand and Communications Manager, launching the Cairn Community Games title sponsorship. Previously at Indeed, she led impactful sponsorship programs locally and globally. VIEW MORE

Ian Campbell

Digital Board Director, Zenith, part of Core

Ian is Digital Board Director with Zenith, part of Core with over 14 years media agency experience. He has worked across a large portfolio of clients across automotive, FMCG, public sector, utilities & finance. VIEW MORE

Ashley Morrow

Head of Brand, Advertising & Sponsorship, SSE Airtricity

Ashley Morrow, Head of Brand, Advertising and Sponsorship at SSE Airtricity, has built up a wealth of brand marketing, sponsorship, internal communications, PR and project management experience, over 20 years. Spanning a broad range of corporate and consumer sectors across the UK and Ireland. VIEW MORE