Judging Panel
An independent panel of recognised and expert judges, drawn from academia, business and broader related sectors will determine the winners of The Irish Sponsorship Awards.
Our focus is to deliver a balanced judging assessment from industry leaders who will bring their extensive knowledge, enthusiasm and expertise to the judging process ensuring that the winning entries are truly outstanding and worthy of receiving a trophy.
The panel is carefully selected to ensure the Awards judging process is fair and objective. The judges are bound by a strict confidentiality agreement and are required to declare any conflict of interest in entries over which they deliberate, in which case that entry will be reallocated. The integrity of this process lies at the very heart of all that we do.
A comprehensive judging process has been put together to decide the worthy winners of The Irish Sponsorship Awards.
2021 Judging Panel
Conor Cullen
Partnerships Manager, Football Association of Ireland
Conor manages the FAI’s relationships with a portfolio of high-profile commercial partners and licensees, across a variety of sectors including insurance, alcohol, retail, and automotive, amongst others.
Paul Dermody
CEO, HRI Racecourses
Paul is an experienced sports business professional having held senior commercial & marketing roles in three of Ireland’s biggest sports organizations - the GAA, Leinster Rugby and Horse Racing Ireland.
Gerard O’Neill
Chairman, Amárach Research & Awards Judging Co-ordinator
Gerard O’Neill is Chairman of Amárach Research. He is a graduate of the London School of Economics and was previously Business Planning Manager in An Post.