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Gala Retail's Ireland's Best Baker shortlisted for dual categories at Irish Sponsorship Awards 2025
Shortlisted for brand-owned content creation last year, Gala Retail's Ireland's Best Baker partnership with Virgin Media TV reached the Innovation in Sponsorship and Best Multi-Platform Sponsorship finals at the Irish Sponsorship Awards 2025. The campaign demonstrated how reversed sponsorship models can deliver integrated brand ownership, establishing a framework where retailers create broadcast content rather than sponsor existing properties.
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