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Owen Cullen brought strategic communications expertise to judging panel at Irish Sponsorship Awards 2025

Looking back on last year's awards, Owen Cullen, Managing Director of Cullen Communications, joined the judging panel at the Irish Sponsorship Awards 2025, bringing over two decades of strategic communications and sponsorship activation experience across global and local client portfolios. With experience leading award-winning campaigns spanning brand storytelling, sponsorship activation, and corporate communications strategy, Owen's expertise in strategic narrative development and authentic stakeholder engagement informed the judging panel's evaluation of sponsorship authenticity and measurable communications impact.

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Ciara Meany brought sports marketing expertise to judging panel at Irish Sponsorship Awards 2025

Looking back on last year's awards, Ciara Meany, Sponsorship & Marketing Manager at Munster Rugby, joined the judging panel at the Irish Sponsorship Awards 2025, bringing experience across sports sponsorship, retail marketing, and strategic commercial partnership development with advanced qualifications in marketing and business strategy. With experience overseeing strategic commercial partnerships in sports whilst balancing sponsor objectives with brand visibility and audience engagement, Ciara's expertise in long-term value-driven partnerships informed the judging panel's evaluation of sponsorship authenticity and measurable commercial alignment.

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Seibhe Hannon brought FMCG expertise and creative thinking to judging panel at Irish Sponsorship Awards 2025

Looking back on last year's awards, Seibhe Hannon, Brand Manager at Ballymaloe Foods, joined the judging panel at the Irish Sponsorship Awards 2025, bringing diverse FMCG marketing experience across brand management, ambassador roles, distributor partnerships, and strategic brand development. With experience spanning brand management, alcohol industry activation, law firm marketing, and distributor-side FMCG strategy, Seibhe's creative approach to brand building and unconventional thinking informed the judging panel's evaluation of sponsorship innovation and authentic consumer engagement.

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Sorcha Cunningham brought media strategy expertise to judging panel at Irish Sponsorship Awards 2025

Looking back on last year's awards, Sorcha Cunningham, Head of Publishing & Digital for The Sunday Times, News Ireland, joined the judging panel at the Irish Sponsorship Awards 2025, bringing two decades of media and publishing experience with proven expertise in commercial strategy, audience engagement, and effective sponsorship delivery. With experience creating tailored campaign solutions and driving revenue growth across media and advertising landscapes, Sorcha's deep understanding of audience engagement and commercial strategy informed the judging panel's evaluation of sponsorship effectiveness and measurable media impact.

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Oxford United renews AWBS substitution board sponsorship

Arsenal extends Emirates sponsorship in record Premier League deal

Sports Direct shifts into new NIFL retail partner role

Baker Estates renews Dartmouth Royal Regatta sponsorship

OMODA joins Lloyds Tour of Britain as automotive partner

Domino's renews Basketball Ireland title sponsorship through 2029

Mr Vegas secures front-of-shirt sponsorship with Reading FC

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Irish Sponsorship Awards 2025

November 13th, 2025

Royal Marine Hotel, Dun Laoghaire

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