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DFI Beds finalist for Best Low Budget Sponsorship at Irish Sponsorship Awards 2025

Shortlisted for athlete-led sleep education last year, DFI Beds' LGFA partnership reached the Best Low Budget Sponsorship final at the Irish Sponsorship Awards 2025. The campaign demonstrates how targeted partnerships can deliver paid athlete opportunities and educational impact within budget constraints, establishing a model for purpose-driven sponsorship efficiency.

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The Numbers Are In: Why Football Sponsorship Delivers, and Why Irish Brands Cannot Afford to Wait
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Butternut Box partners with Maxi Zoo to expand Irish retail presence
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Batchelors signs three-year sponsorship deal with GAA and GPA
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Sport Endorse finalist for Innovation in Sponsorship at Irish Sponsorship Awards 2025

Shortlisted for platform-driven athlete partnerships last year, Sport Endorse 2.0 reached the Innovation in Sponsorship final at the Irish Sponsorship Awards 2025. The platform demonstrates how digital infrastructure can democratise athlete-brand connections, establishing a scalable model for sponsorship access across Ireland's sporting community.

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An Post and Abbey Theatre reach finalist stage for Best Arts and Cultural Sponsorship at Irish Sponsorship Awards

Shortlisted for its festive audience activation last year, the Abbey Theatre and An Post's Emma 2024/25 partnership reached the Best Arts and Cultural Sponsorship finalist stage of the Irish Sponsorship Awards 2025, driving nearly 5,000 Christmas cards posted through branded in-venue postboxes. The #Send Love campaign demonstrated how arts sponsorships can deliver measurable commercial outcomes alongside genuine cultural connection, establishing a model for purpose-led brand integration within Ireland's cultural sector.

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Flogas shortlisted for Best Sponsorship Brand at Irish Sponsorship Awards 2025

Shortlisted for its Team Ireland partnership last year, Flogas made the Best Sponsorship Brand shortlist at the Irish Sponsorship Awards 2025, driving electricity awareness from 16% to 33% and acquiring 6,500 new customers through ambassador strategy and Olympic-themed activation. The partnership demonstrates how energy brands can leverage major sporting partnerships to deliver measurable commercial outcomes alongside national cultural connection, establishing a model for multi-channel engagement that drives both brand perception and direct customer growth.

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Chelsea extends BingX training kit sponsorship in £10m renewal deal

i2c partners with Rahal Letterman Lanigan Racing in INDYCAR sponsorship deal

Odyssey complex becomes The O2 Belfast under Virgin Media O2 naming deal

US Bank becomes official NFL bank and wealth management sponsor in multiyear deal

JPMorgan Chase in talks to become top-tier Olympic sponsor ahead of LA 2028

Swim Ireland secures Deloitte Ireland as three-year Performance Programme partner

Pepsi MAX named official soft drinks partner of England men's and women's senior football teams

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Irish Sponsorship Awards 2025

November 13th, 2025

Royal Marine Hotel, Dun Laoghaire

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