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Claire McDonagh brought cultural partnership expertise to judging panel at Irish Sponsorship Awards 2025

Looking back on last year's awards, Claire McDonagh, Fundraising & Sponsorship Manager at the National Gallery of Ireland, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 15 years of arts sector experience in partnership development and transformative cultural project delivery. With experience creating successful partnerships for transformative cultural experiences across Ireland's national cultural institution, Claire's expertise in relationship management and cultural authenticity informed the judging panel's evaluation of sponsorship alignment and meaningful audience engagement.

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Siobhan Casey brought brand-building expertise to judging panel at Irish Sponsorship Awards 2025

Looking back on last year's awards, Siobhan Casey, Senior Brand Manager at Bulmers, joined the judging panel at the Irish Sponsorship Awards 2025, bringing a decade of marketing experience across Ireland, the UK, and Australia with recognised expertise in culturally resonant brand building and consumer campaign excellence. With experience building standout consumer campaigns across diverse markets and categories, Siobhan's expertise in cultural brand positioning and measurable marketing impact informed the judging panel's evaluation of sponsorship innovation and authentic audience connection.

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Samuel Javid brought cultural expertise to judging panel at Irish Sponsorship Awards 2025

Samuel Javid, Director of Development & Marketing at Dublin International Film Festival, joined last year's judging panel at the Irish Sponsorship Awards 2025, bringing 15 years of commercial and cultural partnership experience across Ireland and Europe. With a track record of orchestrating high-impact cultural partnerships at DIFF and across UK festivals, Sam's expertise in experiential activation, media integration, and authentic brand-festival synergy informed the judging panel's evaluation of sponsorship excellence and strategic alignment.

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Best Use of Experiential Marketing celebrates immersive engagement at Irish Sponsorship Awards 2025

The Best Use of Experiential Marketing category at the Irish Sponsorship Awards 2025 last year recognised four standout finalists delivering excellence in festival activation, sensory engagement, and consumer experience that deepened brand connection, enhanced product awareness, and positioned organisations as authentic cultural partners across music, sustainability, food, and entertainment sectors. These shortlisted organisations demonstrated how experiential activation extends beyond traditional sponsorship visibility to create immersive environments where consumers experience meaningful brand connection, memorable participation, and genuine emotional engagement shaping brand perception and commercial outcomes.

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Gensource backs Scottish golfer Matty Wilson in first professional sport sponsorship

CMC Markets becomes Everton's main front-of-shirt sponsor in multi-year deal

Golf Ireland signs three-year partnership with Whirlpool as official appliance partner

Annandale secures Kilmarnock shirt sponsorship partnership

Jaecoo signs Premiership Women's Rugby title sponsorship agreement

Zed Black expands brand reach through Ireland cricket sponsorship

Guardtech pledges shirt sponsorship for charity football match in Market Harborough

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Irish Sponsorship Awards 2025

November 13th, 2025

Royal Marine Hotel, Dun Laoghaire

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