Seibhe Hannon brought FMCG expertise and creative thinking to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Seibhe Hannon, Brand Manager at Ballymaloe Foods, joined the judging panel at the Irish Sponsorship Awards 2025, bringing diverse FMCG marketing experience across brand management, ambassador roles, distributor partnerships, and strategic brand development. With experience spanning brand management, alcohol industry activation, law firm marketing, and distributor-side FMCG strategy, Seibhe's creative approach to brand building and unconventional thinking informed the judging panel's evaluation of sponsorship innovation and authentic consumer engagement.
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