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Best Use of Experiential Marketing celebrates immersive engagement at Irish Sponsorship Awards 2025

The Best Use of Experiential Marketing category at the Irish Sponsorship Awards 2025 last year recognised four standout finalists delivering excellence in festival activation, sensory engagement, and consumer experience that deepened brand connection, enhanced product awareness, and positioned organisations as authentic cultural partners across music, sustainability, food, and entertainment sectors. These shortlisted organisations demonstrated how experiential activation extends beyond traditional sponsorship visibility to create immersive environments where consumers experience meaningful brand connection, memorable participation, and genuine emotional engagement shaping brand perception and commercial outcomes.

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Supermac's shortlisted for dual categories at Irish Sponsorship Awards 2025

Shortlisted for AI-driven engagement innovation and 35-year partnership longevity last year, Supermac's reached the Innovation in Sponsorship and Best Sports Team or Athlete Sponsorship finals at the Irish Sponsorship Awards 2025. The sponsorships demonstrated how enduring sports partnerships can evolve through technological innovation, establishing a model for sustained relevance through continuous engagement enhancement.

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Dr. Oetker Ireland's Great Pink Bake Off shortlisted for dual categories at Irish Sponsorship Awards 2025

Shortlisted for charity fundraising and budget efficiency last year, Dr. Oetker Ireland's Great Pink Bake Off reached the Best Societal Sponsorship and Best Low Budget Sponsorship finals at the Irish Sponsorship Awards 2025. The sponsorship demonstrated how purpose-driven campaigns can deliver substantial fundraising and engagement within constrained budgets, establishing a model for efficient charity partnership activation.

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Irish Distillers Pernod-Ricard's Other Voices Jameson Music Trail finalist for Best Entertainment Event Sponsorship at Irish Sponsorship Awards 2025

Shortlisted for emerging artist support last year, Irish Distillers Pernod-Ricard's Jameson sponsorship of the Other Voices music trail reached the Best Entertainment Event Sponsorship final at the Irish Sponsorship Awards 2025. The sponsorship demonstrated how music platform partnerships can amplify emerging talent visibility, establishing a model for synergistic entertainment brand alignment.

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SteelPhalt renews Rotherham Titans shirt sponsorship for 2026/27 season

Motocaddy sponsors second Clutch Pro Tour event of the 2026 season

AirNav Ireland signs first title sponsorship of LGFA All-Ireland U-16 Championships

Japan Golf Association signs sponsorship deal with Shinkin Central Bank

IPM Group partners with Barry RFC in community-focused sponsorship deal

Toyota Ireland returns as Premier Sponsor of Special Olympics Ireland until 2028

Sentry Insurance relocates PGA Tour title sponsorship from Kapalua to Torrey Pines

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Irish Sponsorship Awards 2025

November 13th, 2025

Royal Marine Hotel, Dun Laoghaire

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