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Flogas shortlisted for Best Sponsorship Brand at Irish Sponsorship Awards 2025

Shortlisted for its Team Ireland partnership last year, Flogas made the Best Sponsorship Brand shortlist at the Irish Sponsorship Awards 2025, driving electricity awareness from 16% to 33% and acquiring 6,500 new customers through ambassador strategy and Olympic-themed activation. The partnership demonstrates how energy brands can leverage major sporting partnerships to deliver measurable commercial outcomes alongside national cultural connection, establishing a model for multi-channel engagement that drives both brand perception and direct customer growth.

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From Visibility to Value: Why the Global Sports Sponsorship Boom Demands a Smarter Irish Strategy
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DHL Express Ireland renews official logistics partnership with the IRFU
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Smurfit Westrock becomes first Irish company to reach Ryder Cup worldwide partner status
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Applegreen's Barretstown partnership finalist for Social Impact Award at Irish Sponsorship Awards 2025

Shortlisted for nationwide fundraising and therapeutic programme support last year, Applegreen's Barretstown partnership reached the Social Impact Award final at the Irish Sponsorship Awards 2025. The partnership demonstrates how retail networks can mobilise customers, employees, and suppliers toward shared social purpose, establishing a model for multi-stakeholder engagement delivering tangible outcomes for seriously ill children.

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Aer Lingus College Football Classic claims two top honours at Irish Sponsorship Awards 2025

Turning back the clock to last year's programme, the Aer Lingus College Football Classic claimed two top honours at the Irish Sponsorship Awards 2025. The property took home both the Best Rights Holder and the Best Sporting Event Sponsorship awards. The dual recognition reflects the Classic's ability to operate across every dimension of modern sponsorship: from large-scale experiential programming to digital engagement and long-term brand alignment, the event continues to redefine what Irish-hosted international sports properties can achieve for sponsors and communities alike.

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Kerrygold wins Innovation in Sponsorship at Irish Sponsorship Awards 2025

Singled out for immersive brand experience and community legacy last year, Kerrygold claimed Innovation in Sponsorship at the Irish Sponsorship Awards 2025 for its Nature Wrapped in Gold garden at Bloom. The initiative demonstrates how sponsorship activation can transition from temporary event presence to lasting community asset, establishing a benchmark for post-event legacy planning.

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Finalto renews Singapore Cricket Club rugby sponsorship for second consecutive season

Uniqlo secures first major US sports sponsorship with Dodger Stadium field naming rights

Tattersalls Ireland renews Treo Eile sponsorship with €10,000 prize fund for 2026 series

MK2 Lift Trucks upgrades Club Doncaster partnership with North Stand sponsorship

Lidl and Schwarz Group strike landmark UEFA partnership ahead of Euro 2028

Kildare Village backs Padel Federation of Ireland to grow women's participation

Qualys renews San Francisco Unicorns partnership through 2027 Major League Cricket seasons

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Irish Sponsorship Awards 2025

November 13th, 2025

Royal Marine Hotel, Dun Laoghaire

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