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Siobhan Casey brought brand-building expertise to judging panel at Irish Sponsorship Awards 2025

Looking back on last year's awards, Siobhan Casey, Senior Brand Manager at Bulmers, joined the judging panel at the Irish Sponsorship Awards 2025, bringing a decade of marketing experience across Ireland, the UK, and Australia with recognised expertise in culturally resonant brand building and consumer campaign excellence. With experience building standout consumer campaigns across diverse markets and categories, Siobhan's expertise in cultural brand positioning and measurable marketing impact informed the judging panel's evaluation of sponsorship innovation and authentic audience connection.

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Blazing a New Trail: How PwC’s Global Sports Survey Puts Sponsorship at the Heart of Irish Sport’s Commercial Future
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Sisk backs Netball Ireland women through new sponsorship agreement
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PwC extends All-Stars partnership for three more years
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Samuel Javid brought cultural expertise to judging panel at Irish Sponsorship Awards 2025

Samuel Javid, Director of Development & Marketing at Dublin International Film Festival, joined last year's judging panel at the Irish Sponsorship Awards 2025, bringing 15 years of commercial and cultural partnership experience across Ireland and Europe. With a track record of orchestrating high-impact cultural partnerships at DIFF and across UK festivals, Sam's expertise in experiential activation, media integration, and authentic brand-festival synergy informed the judging panel's evaluation of sponsorship excellence and strategic alignment.

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Best Use of Experiential Marketing celebrates immersive engagement at Irish Sponsorship Awards 2025

The Best Use of Experiential Marketing category at the Irish Sponsorship Awards 2025 last year recognised four standout finalists delivering excellence in festival activation, sensory engagement, and consumer experience that deepened brand connection, enhanced product awareness, and positioned organisations as authentic cultural partners across music, sustainability, food, and entertainment sectors. These shortlisted organisations demonstrated how experiential activation extends beyond traditional sponsorship visibility to create immersive environments where consumers experience meaningful brand connection, memorable participation, and genuine emotional engagement shaping brand perception and commercial outcomes.

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Supermac's shortlisted for dual categories at Irish Sponsorship Awards 2025

Shortlisted for AI-driven engagement innovation and 35-year partnership longevity last year, Supermac's reached the Innovation in Sponsorship and Best Sports Team or Athlete Sponsorship finals at the Irish Sponsorship Awards 2025. The sponsorships demonstrated how enduring sports partnerships can evolve through technological innovation, establishing a model for sustained relevance through continuous engagement enhancement.

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Annandale secures Kilmarnock shirt sponsorship partnership

Jaecoo signs Premiership Women's Rugby title sponsorship agreement

Zed Black expands brand reach through Ireland cricket sponsorship

Guardtech pledges shirt sponsorship for charity football match in Market Harborough

National Beverage Company names Sprite sponsor of Palestinian U-18 basketball team

Spinny named title sponsor of Ireland vs India T20I series at Stormont

SteelPhalt renews Rotherham Titans shirt sponsorship for 2026/27 season

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Irish Sponsorship Awards 2025

November 13th, 2025

Royal Marine Hotel, Dun Laoghaire

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