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Explore industry news, insights, and updates from the Irish Sponsorship Awards.

Sisk becomes new sponsor of Focus Ireland's Shine A Light

Author: Jed Nykolle Harme

Sisk has been named new sponsor of Focus Ireland's Shine A Light fundraising sleep out. The construction group extends seven years of support ahead of the nationwide event on 9 October.

Karen Price brought creative content expertise to judging panel at Irish Sponsorship Awards 2025

Author: Jed Nykolle Harme

Looking back on last year's awards, Karen Price, Creative Director at STUDIO at News Ireland and Onic, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 14 years of award-winning creative content production experience across video, audio, social, and experiential activations. With experience creating diverse content formats for high-profile brands and leading an award-winning creative studio within the News UK and Ireland Group, Karen's expertise in content strategy, creative design thinking, and measurable audience engagement informed the judging panel's evaluation of sponsorship creativity and authentic brand storytelling.

Loyalty or Liability? What Brand Rivalry Research Means for Irish Sports Sponsorship Strategy

Author: Jed Nykolle Harme

Bakery and Snacks analysis maps how team sponsorships inherit rival fan hostility. For Irish brands in the GAA market, the lesson is sharper than most.

TMG Financial Services becomes Rotherham Women's shirt sponsor

Author: Jed Nykolle Harme

TMG Financial Services has become Official Back-of-Shirt Partner of Rotherham United Women FC for the 2026/27 season. The Rotherham-headquartered mortgage and protection network is also a co-owner of the club.

AMS extends Exeter City sponsorship to Academy level

Author: Jed Nykolle Harme

AMS has extended its Exeter City FC sponsorship to include the club's Academy, building on its first team kit partnership. The Exeter-based global support solutions firm now backs the club's Under-18s squad.

Energia partners with Galway-based charity Ability West to make rugby more accessible to people with intellectual disability and autism.

Author: Jed Nykolle Harme

Energia's Rugby for All programme partnered with Galway charity Ability West to make rugby accessible to children with autism and intellectual disabilities, combining summer camps with Connacht player involvement and Culture Captains programme.

Kia Ireland returns as sponsor of Big Beach Clean

Author: Jed Nykolle Harme

Kia Ireland, the Irish arm of South Korean automaker Kia, has returned as sponsor of Big Beach Clean 2026. The nationwide coastal clean-up runs from 18 to 20 September with registration now open.

Lidl launches Katie Taylor merchandise for Croke Park fight

Author: Jed Nykolle Harme

Lidl Ireland has launched limited-edition 'In Katie's Corner' shorts tied to Katie Taylor's Croke Park farewell fight. Proceeds from the €25 merchandise go to Family Carers Ireland, the retailer's charity partner.

Jana Solovjova brought digital transformation expertise to judging panel at Irish Sponsorship Awards 2025

Author: Jed Nykolle Harme

Looking back on last year's awards, Jana Solovjova, Marketing Manager at Gowan Auto, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 17 years of award-winning marketing experience across tourism, FMCG, retail, professional services, and automotive sectors with recognised digital innovation expertise. With experience leading national marketing strategies across premium automotive brands and building digital campaign capabilities across international organisations, Jana's expertise in brand strategy, digital transformation, and campaign execution informed the judging panel's evaluation of sponsorship innovation and measurable marketing impact.

SumUp becomes Newcastle United's training kit partner

Author: Jed Nykolle Harme

Newcastle United has named fintech company SumUp as its new Official Training Kit Partner in a three-year deal reportedly worth £15 million. SumUp also becomes presenting partner of the club's business networking group.

Discover What's Happening

Irish Sponsorship Awards 2025

November 13th, 2025

Royal Marine Hotel, Dun Laoghaire

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