WSC Sports acquires Partnerbrite to expand sponsorship activation capabilities

WSC Sports, the New York-based leader in AI-powered sports content automation, has announced the acquisition of Partnerbrite, a digital sponsorship activation platform, marking a strategic expansion of its offerings for sports rights holders and brands. 

As reported by GlobeNewswire, the acquisition strengthens WSC Sports’ platform with campaign execution and audience activation tools, enabling sponsorships to be planned, activated, and measured without requiring access to fan data.

Partnerbrite’s technology provides a campaign execution layer that allows sponsors and agencies to engage fans directly using self-serve tools, while integrated workflows connect automated content creation with real-time sports moments. The system reduces operational effort for rights holders and delivers personalised, high-impact sponsorship campaigns across digital channels.

Daniel Shichman, CEO and co-founder of WSC Sports, said: “Sports fandom is built on emotion and immediacy, but translating that engagement into commercial impact has always been a challenge. By bringing Partnerbrite into the WSC Sports ecosystem, we are giving rights holders and brands a clear execution path. Together, we enable fan engagement that can be planned, activated, and measured with confidence.”

Nick Lockwood, co-founder and managing director of Partnerbrite, added: “Partnerbrite was built to modernize sponsorship. Joining WSC Sports accelerates that mission, combining activation with world-class content technology to help rights holders unlock significant incremental revenue and brands to engage fans in the moments that matter most.”

The Partnerbrite team will join WSC Sports, contributing expertise in sponsorship activation, first-party data, and sports content monetisation, while Partnerbrite will continue to operate under its existing brand.

Explore how WSC Sports is transforming sponsorship activation with Partnerbrite in the complete report.