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Explore industry news, insights, and updates from the Irish Sponsorship Awards.

Energia partners with Galway-based charity Ability West to make rugby more accessible to people with intellectual disability and autism.

Author: Jed Nykolle Harme

Energia's Rugby for All programme partnered with Galway charity Ability West to make rugby accessible to children with autism and intellectual disabilities, combining summer camps with Connacht player involvement and Culture Captains programme.

Kia Ireland returns as sponsor of Big Beach Clean

Author: Jed Nykolle Harme

Kia Ireland, the Irish arm of South Korean automaker Kia, has returned as sponsor of Big Beach Clean 2026. The nationwide coastal clean-up runs from 18 to 20 September with registration now open.

Lidl launches Katie Taylor merchandise for Croke Park fight

Author: Jed Nykolle Harme

Lidl Ireland has launched limited-edition 'In Katie's Corner' shorts tied to Katie Taylor's Croke Park farewell fight. Proceeds from the €25 merchandise go to Family Carers Ireland, the retailer's charity partner.

Jana Solovjova brought digital transformation expertise to judging panel at Irish Sponsorship Awards 2025

Author: Jed Nykolle Harme

Looking back on last year's awards, Jana Solovjova, Marketing Manager at Gowan Auto, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 17 years of award-winning marketing experience across tourism, FMCG, retail, professional services, and automotive sectors with recognised digital innovation expertise. With experience leading national marketing strategies across premium automotive brands and building digital campaign capabilities across international organisations, Jana's expertise in brand strategy, digital transformation, and campaign execution informed the judging panel's evaluation of sponsorship innovation and measurable marketing impact.

SumUp becomes Newcastle United's training kit partner

Author: Jed Nykolle Harme

Newcastle United has named fintech company SumUp as its new Official Training Kit Partner in a three-year deal reportedly worth £15 million. SumUp also becomes presenting partner of the club's business networking group.

From Gambling to Guinness: The Premier League's Commercial Overhaul and Its Lessons for Irish Brands

Author: Jed Nykolle Harme

SportsPro maps the Premier League’s £6.8bn revenue, streaming pilot and sponsor overhaul. For Irish C-suites, the Guinness case shows exactly what a global platform can do.

IG joins Sky Sports Premier League sponsorship portfolio

Author: Jed Nykolle Harme

IG has signed a new three-year deal with Sky Media as an official co-sponsor of Sky Sports Premier League coverage. The UK trading platform joins Guinness, Coca-Cola and bet365 in the sponsorship portfolio.

McKeever Hotels becomes sponsor of Just Connect series

Author: Jed Nykolle Harme

Women in Business NI has named McKeever Hotels as the first-ever year-long sponsor of its Just Connect networking series. The Antrim-based hotel group backs monthly events for businesswomen across Northern Ireland.

Teeling Whiskey extends College Football Classic partnership

Author: Jed Nykolle Harme

Teeling Whiskey has extended its partnership with the Aer Lingus College Football Classic through 2028. The Dublin distillery is using this year's game to launch its first canned cocktail.

Addleshaw Goddard becomes title sponsor of Dublin Gallery Weekend

Author: Jed Nykolle Harme

Addleshaw Goddard has become title sponsor of Dublin Gallery Weekend under a new three-year partnership with CAGA. The UK-headquartered law firm's Irish arm backs the four-day contemporary art event in Dublin this November.

Discover What's Happening

Irish Sponsorship Awards 2025

November 13th, 2025

Royal Marine Hotel, Dun Laoghaire

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