Latham Group sponsors USA Artistic Swimming team ahead of Winter Olympics

Latham Group, a Colonie, New York-based manufacturer of in-ground pools, has officially partnered with USA Artistic Swimming, the sport’s national governing body, in a sponsorship aligned with the Winter Olympics in Italy next month.

The sponsorship will see Latham Group support the national artistic swimming team, highlighting stories of athletes on its website and social media, and reinforcing the company’s connection to water sports and family enjoyment.

“Latham is proud to support USA Artistic Swimming because everything the sport represents mirrors our company’s mission and the inspiration behind our products,” said Sean Gadd, the company’s newly appointed president and CEO. “These athletes embody the joy and possibility that pools and swimming bring to families and communities, and we’re honored to help champion their journey.”

The partnership complements USA Artistic Swimming’s mission to nurture early water confidence. “For many of our athletes, a backyard pool is where their journeys began — where they first put their faces in the water, learned to float and discovered the freedom that comes from feeling weightless. Latham’s support will help us to inspire the next generation to find delight and self-expression in the water,” said Adam Andrasko, CEO of USA Artistic Swimming.

Latham Group manufactures fiberglass and vinyl liner pools, pool covers, and associated equipment, with significant market presence in the U.S., New Zealand, and Australia. The sponsorship positions Latham among other prominent partners, including Nike and Speedo, and leverages its brand equity in a sector where community engagement and product experience intersect.

This sponsorship highlights a strategic alignment between product, sport, and audience, with Latham reinforcing its brand through athlete storytelling and visibility during a major international sporting event.

Discover how Latham is connecting its brand to elite sports and community engagement by reading the full story.