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Ashley Morrow brought cross-sector sponsorship expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Ashley Morrow, Head of Brand, Advertising and Sponsorship at SSE Airtricity, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 20 years of brand marketing and sponsorship experience across diverse corporate and consumer sectors. With experience building sponsorship strategies across energy, financial services, sports, manufacturing, technology, travel and tourism, insurance, education, and retail industries, Ashley's cross-sector expertise informed the judging panel's evaluation of sponsorship innovation and measurable commercial impact.
The Attention Economy in Action: What YouGov’s Super Weekend Study Means for Irish Sponsorship
YouGov’s super weekend analysis shows audience congestion costs sponsors measurable value. Irish rights holders now have the framework to price and defend their assets.
Sesame becomes Levante UD's main shirt sponsorship partner
Spanish HR technology company Sesame has become the main sponsor of Levante UD for the 2026/27 season. The agreement combines shirt branding with commercial activations, business engagement and fan experiences.
JPMorganChase secures Dallas Mavericks jersey sponsorship partnership
US bank JPMorganChase has become the Dallas Mavericks' new jersey patch partner under a multi-year agreement. The collaboration combines brand visibility with community investment and business development initiatives.
Chanelle Pharma renews Galway Races sponsorship for 2026 festival
Chanelle Pharma has renewed its partnership with the Galway Races Summer Festival for 2026. The agreement extends two long-standing commercial sponsorships that reinforce brand visibility and stakeholder engagement across Irish racing.
EY secures presenting partnership for three Junior Ryder Cup events
EY has become the presenting partner of the Junior Ryder Cup for the 2027, 2029 and 2031 tournaments. The agreement expands the firm's long-term investment in international sports partnerships and youth development.
GAA and GPA launch co-owned nutrition brand with Nuvion
The GAA, GPA and Nuvion Nutrition have launched a co-owned sports nutrition brand for Gaelic games. The partnership combines commercial investment with long-term revenue generation to support players and community initiatives.
Claire McDonagh brought cultural partnership expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Claire McDonagh, Fundraising & Sponsorship Manager at the National Gallery of Ireland, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 15 years of arts sector experience in partnership development and transformative cultural project delivery. With experience creating successful partnerships for transformative cultural experiences across Ireland's national cultural institution, Claire's expertise in relationship management and cultural authenticity informed the judging panel's evaluation of sponsorship alignment and meaningful audience engagement.
The Great Reset: What the Premier League’s 2026/27 Sponsorship Overhaul Means for Irish Brands
The Premier League’s gambling ban reshapes its sponsorship landscape. With Guinness among its top-tier partners, Irish brands have a clear model and a growing domestic opportunity.
Gensource backs Scottish golfer Matty Wilson in first professional sport sponsorship
Scotland-based sustainable energy firm Gensource has entered professional sport sponsorship for the first time, backing Scottish golfer Matty Wilson for the 2026 season. Wilson also works as a qualified renewables installer for the company during the off-season.
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