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Fane Valley renews headline sponsorship of Armagh County Show to 2029
Fane Valley Co-Operative Society has extended its headline sponsorship of Armagh County Show until 2029. The three-year renewal supports Northern Ireland's agricultural community and one of its premier rural events.
PTSB takes title sponsorship of Dublin GAA club leagues and championships
PTSB has become title sponsor of Dublin GAA's leagues and championships in a three-year deal covering all codes and grades from 2026 to 2028. The partnership marks the bank's first county-wide Gaelic Games sponsorship in Dublin.
Dr. Oetker Ireland's Great Pink Bake Off shortlisted for dual categories at Irish Sponsorship Awards 2025
Shortlisted for charity fundraising and budget efficiency last year, Dr. Oetker Ireland's Great Pink Bake Off reached the Best Societal Sponsorship and Best Low Budget Sponsorship finals at the Irish Sponsorship Awards 2025. The sponsorship demonstrated how purpose-driven campaigns can deliver substantial fundraising and engagement within constrained budgets, establishing a model for efficient charity partnership activation.
New Rules, New Revenue: What the Premier League’s Gambling Sponsorship Shift Means for Irish Sport
Betway’s reported £20m Man Utd training deal shows how EPL clubs are finding new sponsorship revenue. For Irish rights holders, the regulatory shift creates real commercial opportunity.
Sentry Insurance relocates PGA Tour title sponsorship from Kapalua to Torrey Pines
Wisconsin-based Sentry Insurance has relocated its PGA Tour title sponsorship from Kapalua in Hawaii to Torrey Pines in California, with The Sentry set to be played on 27 to 30 January 2027. The move follows the cancellation of the 2026 Kapalua event due to a water dispute on Maui.
Monster Energy signs multi-year deal with Aprilia Racing as team's first title sponsor
Italian motorcycle manufacturer Aprilia Racing has signed a multi-year sponsorship agreement with Monster Energy, beginning at the 2026 Grand Prix of Italy. Monster Energy will become Aprilia Racing's first-ever title sponsor from the 2027 MotoGP season.
Virgin Media O2 secures 10-year naming rights deal to rebrand Belfast's Odyssey complex
Virgin Media O2 has agreed a 10-year naming rights deal with The Odyssey Trust, rebranding Belfast's Odyssey complex as The O2 Belfast from 1 July 2026. The deal also makes O2 the title sponsor of the Belfast Giants ice hockey team.
TG4 extends LGFA sponsorship and broadcast partnership to 2032 in landmark five-year deal
TG4 and the Ladies Gaelic Football Association have extended their sponsorship and broadcast partnership by five years, securing TG4's role as sponsor and broadcaster of the All-Ireland Ladies Football Championships. The announcement marks 25 years of collaboration.
Share Energy backs Northern Ireland agricultural show circuit as rural events face rising cost pressures
Northern Ireland energy provider Share Energy has reaffirmed its support for the farming sector through sponsorship of multiple agricultural shows across the region in 2026. The deals arrive as organisers highlight rising costs and the growing need for local commercial partnerships.
Irish Distillers Pernod-Ricard's Other Voices Jameson Music Trail finalist for Best Entertainment Event Sponsorship at Irish Sponsorship Awards 2025
Shortlisted for emerging artist support last year, Irish Distillers Pernod-Ricard's Jameson sponsorship of the Other Voices music trail reached the Best Entertainment Event Sponsorship final at the Irish Sponsorship Awards 2025. The sponsorship demonstrated how music platform partnerships can amplify emerging talent visibility, establishing a model for synergistic entertainment brand alignment.
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