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UPG UK and Ireland extends Team Oliver Racing sponsorship for 2026 BTRC season
Commercial vehicle parts supplier UPG UK and Ireland has extended its sponsorship of Team Oliver Racing for the 2026 British Truck Racing Championship season. The renewal follows the company's transition from its former trading name Imexpart into the UPG UK and Ireland brand.
Kinetica Sports named Official Sports Supplement Partner of Kerry GAA
Irish sports nutrition brand Kinetica Sports has been named the Official Sports Supplement Partner of Kerry GAA in a new performance-focused partnership. The deal goes beyond traditional sponsorship to support player nutrition and training environment development.
Heineken Ireland secures pouring rights across Aiken Promotions and POD Festivals portfolio
Heineken Ireland has signed a new partnership with Aiken Promotions and POD Festivals, securing pouring rights across 38 concerts and three outdoor festivals this summer. The deal marks a significant expansion of Heineken Ireland's sponsorship portfolio across Ireland.
Donegal Domestic Violence Services finalist for Social Impact Award at Irish Sponsorship Awards 2025
Shortlisted for holistic survivor support last year, the "4Empowerment" initiative by Donegal Domestic Violence Services reached the Social Impact Award final at the Irish Sponsorship Awards 2025. The programme demonstrated how multi-agency collaboration can deliver integrated support for domestic violence survivors, establishing a model for community-based holistic development.
2.12 Million Reasons to Invest: Why the Irish Sports Monitor Is the Sponsorship Industry’s Most Valuable Dataset
Over 2.12 million Irish people play sport weekly, the highest since 2007. For sponsors, the Irish Sports Monitor is the audience evidence that makes every partnership case.
Airbnb signs NASCAR track lodging sponsorship agreement
US accommodation platform Airbnb has secured a new motorsport sponsorship agreement with NASCAR and Speedway Motorsports. The partnership reflects growing demand for travel and lodging activation within sports sponsorship ecosystems.
BOYLE Sports extends Crusaders FC sponsorship agreement
Irish bookmaker BOYLE Sports has extended its sponsorship agreement with Crusaders FC in Northern Ireland. The renewal reflects continued investment in football sponsorship and long-term brand partnerships across the sports sector.
Arnotts signs East of Ireland Championship sponsorship deal
Irish retailer Arnotts has secured a new sponsorship partnership with the East of Ireland Men’s Amateur Open Championship. The agreement strengthens brand investment in golf sponsorship while supporting a broader retail expansion strategy.
Clean Cut Meals signs GAA and GPA sponsorship partnership
Galway-based meal provider Clean Cut Meals has secured a new sponsorship partnership with the GPA and GAA. The agreement highlights growing alignment between nutrition brands and athlete welfare in Ireland’s sponsorship sector.
Louth GAA secures Viatel and Digiweb sponsorship partnership
Louth GAA has secured a new sponsorship partnership with Irish telecommunications businesses Viatel Technology Group and Digiweb. The deal highlights how digital engagement is becoming increasingly central to sponsorship activation in Irish sport.
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