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Explore industry news, insights, and updates from the Irish Sponsorship Awards.
Toyota strengthens cricket footprint with The Hundred sleeve deal
Toyota has deepened its ties with the England and Wales Cricket Board by extending its partnership to include sleeve sponsorship for The Hundred in 2025.
Sponsorship pulse
Sponsorships are stepping beyond passive logos and comfortable alliances. V
Weather becomes the message in Fáilte Ireland campaign
Fáilte Ireland is turning Ireland’s obsession with weather into a strategic advantage.
BoyleSports bets big on West Ham shirts
BoyleSports is rewriting the football sponsorship playbook with a £13 million deal to feature on West Ham’s shirts, marking its first major foray into London’s sports scene
Ducati Antrim fuels Armoy sponsorship strategy
Ducati Antrim, Northern Ireland’s sole Ducati franchise, has secured naming rights for the Next Generation Supersport 2 race at the upcoming Armoy Road Races this July.
Sokin sets sights on global stage with Lions partnership
Payments fintech Sokin has been named the Official Global Payments Partner for the British & Irish Lions Men’s Tour to Australia 2025, securing prominent branding across player shorts, stadium LED boards, and interview backdrops.
Vodafone taps festivals to showcase network power
Vodafone Ireland is leveraging its role as official connectivity partner at Flavours of Fingal 2025 to cement its position as the go-to provider for seamless event experiences.
A&L Goodbody extends backing for Irish football heritage
A&L Goodbody has renewed its sponsorship of the Irish FA’s Education and Heritage Centre for another two years, deepening its commitment to community engagement and inclusion.
Strategic resonance
The most effective sponsorships are no longer just about visibility. They’re about resonance—the kind that aligns values, builds trust, and extends beyond the event itself.
Strengthening transatlantic trade ties
A new partnership between Shannon Foynes Port Company and the Port of Cleveland marks a strategic move to deepen trade links between Ireland’s Midwest and North America.


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