Stay Informed on Corporate Sustainability

Author: Volvo Group

Volvo Trucks North America has extended its exclusive sponsorship of the American Trucking Associations’ America’s Road Team through 2026. The partnership emphasises corporate involvement in safety, industry advocacy, and professional driver development across the US.

Author: Galway Bay

Kirby Group Engineering has signed a three-year sponsorship deal with ATU Sport Galway GAA clubs, supporting nine teams across multiple codes. The partnership highlights corporate engagement in Irish sports and university-level community initiatives.

Author: Business Eye

Kingsbridge Healthcare Group has been announced as the main sponsor of the Ulster Orchestra Schools Concerts, supporting wellbeing education for over 4000 pupils. The partnership highlights corporate engagement in cultural and educational initiatives.

Author: Crowe

Crowe Ireland has extended its sponsorship of UCD Ladies Hockey Club, reinforcing its role in women’s sport and corporate social responsibility. The partnership highlights strategic brand engagement through national and international university-level sports programmes.

Author: Irish Golfer

Good Good Golf will title sponsor the new PGA Tour fall event in Austin, debuting in 2026. The move reflects the growing influence of YouTube golf within professional golf and the broader sports sponsorship market.

Author: Globe Newswire

SERVPRO has extended its national title sponsorship of the Firefighter Challenge League through 2029. The move strengthens its ongoing support for first responders and the promotion of fitness, resilience, and community engagement nationwide.

Author: Galway Races

Six sponsors have been confirmed for the Galway Races’ Race in Pink event, supporting breast cancer research. The initiative combines competitive racing with fundraising, engaging local businesses and the wider community in a meaningful cause.

Author: BelfastLive

Belfast City Marathon has appointed Phoenix Energy as its 2026 title sponsor, bringing a charity platform, memorial award, volunteer support, and new merchandise. The partnership boosts community engagement while enhancing the commercial appeal of the event series.

Author: European Sponsorship Association

Optimum Nutrition has partnered with the Irish Rugby Football Union as the Official Performance Nutrition Partner. The collaboration will provide nutritional support to national squads while engaging fans and promoting the role of nutrition in athletic performance.

Author: Archie Villaflores

Sponsorship has evolved into a discipline that reflects shared ambition between organisations, communities, and audiences. This edition highlights how collaboration and long-term vision are reshaping how brands connect and deliver value beyond visibility. Lidl Ireland Wins Best Sponsorship Brand at the Irish Sponsorship Awards 2024 showcases how consistent engagement and authentic storytelling can strengthen public trust while reinforcing brand purpose. Optimum Nutrition partners with Irish Rugby to support elite performance demonstrates how science-backed innovation and sport can align to create lasting influence both on and off the field. SERVPRO extends Firefighter Challenge League sponsorship through 2029 reflects the growing emphasis on continuity, proving that enduring commitment enhances both cultural relevance and organisational credibility. These stories collectively illustrate a sector driven by intent and innovation. As sponsorship becomes an increasingly sophisticated part of brand strategy, success lies in forging connections that are as genuine as they are ambitious. The industry’s evolution shows that progress in modern engagement depends not on transactions, but on the shared ambition to create something meaningful and lasting.