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Explore industry news, insights, and updates from the Irish Sponsorship Awards.

Jaecoo signs Premiership Women's Rugby title sponsorship agreement

Author: Jed Nykolle Harme

Premiership Women's Rugby has secured Jaecoo as its first paying title sponsor under a three-year agreement. The partnership introduces long-term commercial investment and establishes a new naming rights arrangement for the competition.

Zed Black expands brand reach through Ireland cricket sponsorship

Author: Jed Nykolle Harme

Indian incense and fragrance brand Zed Black Agarbatti has joined the India-Ireland T20I Series 2026 as a Silver Sponsor. The agreement supports the company's international brand visibility strategy through a high-profile sporting platform.

Sisk backs Netball Ireland women through new sponsorship agreement

Author: Jed Nykolle Harme

Sisk has become the official sponsor of Netball Ireland's women's national team ahead of two international competitions. The partnership provides financial backing to support athlete development and reflects continued investment in women's sport.

PwC extends All-Stars partnership for three more years

Author: Jed Nykolle Harme

PwC Ireland has renewed its title partnership with the GAA/GPA and Camogie Association All-Stars for a further three years. The agreement extends a long-term collaboration and continues support for athlete recognition across Gaelic games.

Samuel Javid brought cultural expertise to judging panel at Irish Sponsorship Awards 2025

Author: Jed Nykolle Harme

Samuel Javid, Director of Development & Marketing at Dublin International Film Festival, joined last year's judging panel at the Irish Sponsorship Awards 2025, bringing 15 years of commercial and cultural partnership experience across Ireland and Europe. With a track record of orchestrating high-impact cultural partnerships at DIFF and across UK festivals, Sam's expertise in experiential activation, media integration, and authentic brand-festival synergy informed the judging panel's evaluation of sponsorship excellence and strategic alignment.

Beyond the Live Broadcast: What Ipsos’ World Cup Viewership Data Means for Irish Sponsorship Activation

Author: Jed Nykolle Harme

Ipsos finds World Cup live viewership collapses to 22% for early morning fixtures. For Irish sponsors, the digital activation imperative has never been clearer.

Guardtech pledges shirt sponsorship for charity football match in Market Harborough

Author: Jed Nykolle Harme

Suffolk-based cleanroom construction specialists Guardtech have pledged £1,000 to sponsor a charity football match in Market Harborough supporting two children's and community charities. The sponsorship forms part of the company's ongoing Charity Champions initiative.

National Beverage Company names Sprite sponsor of Palestinian U-18 basketball team

Author: Jed Nykolle Harme

Palestine's National Beverage Company has made Sprite the official sponsor of the Palestinian U-18 basketball team at the 2026 Asian Cup qualifiers. The deal is based outside Europe and the UK, in Palestine.

Spinny named title sponsor of Ireland vs India T20I series at Stormont

Author: Jed Nykolle Harme

India-based used car platform Spinny has taken title rights for the Ireland vs India T20I series at Stormont, now branded the Spinny Cup. The deal supports Cricket Ireland's push to attract international commercial partners.

Manverton takes front-of-shirt sponsorship of Hockey Ireland U21 Men's team for 2026

Author: Jed Nykolle Harme

Manverton has become main front-of-shirt sponsor of the Hockey Ireland U21 Men's team ahead of the 2026 EuroHockey Championship II in Poland. The deal expands an existing multi-year partnership with Hockey Ireland's U21 programme.

Discover What's Happening

Irish Sponsorship Awards 2025

November 13th, 2025

Royal Marine Hotel, Dun Laoghaire

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