SERVPRO extends Firefighter Challenge League sponsorship through 2029

Servpro Industries, LLC has announced a three-year extension of its national title sponsorship for the Firefighter Challenge League (FCL), continuing its support for first responders across the United States. The agreement, running through the 2029 season, positions SERVPRO prominently across FCL events, including branding on equipment, uniforms, and event materials, while also providing educational resources promoting fire safety and awareness.

The FCL hosts competitive events that test firefighters’ physical and mental strength, fostering camaraderie and showcasing their skills. Touted by ESPN as “the toughest two minutes in sports,” the league remains a platform for firefighters to demonstrate resilience and dedication to their communities.

Brett Ponton, CEO of SERVPRO, said the extension reflects the company’s alignment with the values of first responders and its commitment to supporting their training, fitness, and overall well-being. Russell Jackson, CEO of the FCL, described the renewal as a strategic investment in the league, reinforcing SERVPRO’s belief in the importance of recognising the service and sacrifice of America’s firefighters.

Beyond the FCL, SERVPRO is involved in multiple initiatives supporting first responders, including the First Responders Children’s Foundation, the SERVPRO First Responder Bowl, and the National First Responder Day ceremony in New York City. Through these efforts, the company supports families, provides scholarships, and recognises outstanding public service nationwide.

The extended sponsorship strengthens SERVPRO’s visibility in firefighter communities while reinforcing its broader commitment to safety, fitness, and recognition of first responders’ critical roles.

Learn more about SERVPRO’s partnership and initiatives for first responders in the full story.