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Dobel® Tequila celebrates US Open sponsorship with New York JFK takeover
Creator of the world's first Cristalino launches multiple Dobel® Tequila activations at key travel hub for US Open tournament destination
Modakeke Progressive International (MPI), USA Sponsors 2025 Free Summer School With 1,122 Beneficiaries
The Federated Union of Modakeke Students (FUMS) National Headquarters has officially wrapped up the 2025 Free Summer School Program, which ran for weeks and came to a colorful close on August 29, 2025.
Nyetimber scores England Rugby sponsorship deal
Nyetimber has agreed a “long-term” partnership with England Rugby, becoming the sport’s first English sparkling wine sponsor.
IABA Signs Multi-Year Partnership with Nike
The Irish Athletic Boxing Association (IABA) has announced a major multi-year partnership with Nike, which will see Irish boxers wear the iconic swoosh in competition from this week’s World Championships in Liverpool through to 2028.
Aqua Libra to sponsor first-ever plastic-free Amgen Irish Open
Aqua Libra will be the official water sponsor of the Amgen Irish Open 2025, which is aiming to become single-use plastic-free for the first time.
Sponsorship Resilience
Sponsorship in sport and retail has once again revealed its dual nature as both vulnerable to disruption and vital for growth.
Bundesliga hands UK media rights to Sky Sports, BBC, Amazon and Mark Goldbridge
German top-flight is first major European soccer league to hand rights to content creators. The post Bundesliga hands UK media rights to Sky Sports, BBC, Amazon and Mark Goldbridge appeared first on SportsPro.
Netflix gets World Baseball Classic broadcast rights in Japan
Netflix will air the country’s title defence in first major nation-specific deal outside North America. The post Netflix gets World Baseball Classic broadcast rights in Japan appeared first on SportsPro.
England Women’s Rugby World Cup shirts unavailable after Castore supply chain issues
Production problems with sponsor-free Red Roses jersey mean it is not available to purchase online. The post England Women’s Rugby World Cup shirts unavailable after Castore supply chain issues appeared first on SportsPro.
Bayern Munich signs ‘€65m’ shirt sponsorship extension with Deutsche Telekom
Telecommunications giant’s deal to now run to 2032 in seven-year extension. The post Bayern Munich signs ‘€65m’ shirt sponsorship extension with Deutsche Telekom appeared first on SportsPro.
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