Stay Informed on Corporate Sustainability

Author: Jed Nykolle Harme

Global technology company Lenovo has announced a partnership with David Beckham to advance AI-driven innovation in sport ahead of the FIFA World Cup 2026. The deal carries relevance for Ireland, where Lenovo maintains a significant operational presence.

Author: Jed Nykolle Harme

Tipperary-based water brand Elvion Water has been confirmed as an official hydration partner of Munster Rugby. The partnership integrates the Irish performance brand into Munster's high-performance environment supported by a coordinated digital and media campaign.

Author: Jed Nykolle Harme

Hockey Ireland has announced a three-year sponsorship partnership with Grinds360, Ireland's largest online grinds platform, covering its underage national boys' and girls' teams. The deal supports the development of emerging talent both on and off the pitch.

Author: Jed Nykolle Harme

UK rural insurer NFU Mutual has renewed its platinum sponsorship of the Bank of Ireland Open Farm Weekend in Northern Ireland for 2026. The free event, organised by the Ulster Farmers' Union, will see 23 farms open their gates across the region.

Author: Jed Nykolle Harme

Shortlisted for its Team Ireland partnership last year, Flogas made the Best Sponsorship Brand shortlist at the Irish Sponsorship Awards 2025, driving electricity awareness from 16% to 33% and acquiring 6,500 new customers through ambassador strategy and Olympic-themed activation. The partnership demonstrates how energy brands can leverage major sporting partnerships to deliver measurable commercial outcomes alongside national cultural connection, establishing a model for multi-channel engagement that drives both brand perception and direct customer growth.

Author: Jed Nykolle Harme

The global sports sponsorship market is set to reach $90bn by 2029. Irish investment hits €247m in 2026, driven by digital activation, influencer deals, and AI-led measurement.

Author: Jed Nykolle Harme

Global financial services provider Finalto has renewed its sponsorship of the Singapore Cricket Club Rugby Section for the 2026 season. The deal builds on a partnership established in 2024, reinforcing Finalto's community and sporting commitment in Singapore.

Author: Jed Nykolle Harme

Japan-based apparel retailer Uniqlo has secured its first major US sports sponsorship, naming the field at Dodger Stadium in Los Angeles. The deal marks a significant commercial milestone for the brand as it pursues aggressive American expansion.

Author: Jed Nykolle Harme

Tattersalls Ireland has confirmed its continued sponsorship of the Treo Eile Showing Pathway Series 2026, now in its fourth year with a €10,000 prize fund. The series supports the retraining and development of former racehorses as riding horses nationwide.

Author: Jed Nykolle Harme

DHL Express Ireland has renewed its sponsorship agreement with the Irish Rugby Football Union, continuing its role as official logistics partner. The deal reinforces a longstanding partnership built on shared values of performance, teamwork and operational excellence.