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Explore industry news, insights, and updates from the Irish Sponsorship Awards.
BoyleSports bets big on West Ham shirts
Author: Foot Boom 1
BoyleSports is rewriting the football sponsorship playbook with a £13 million deal to feature on West Ham’s shirts, marking its first major foray into London’s sports scene
Ducati Antrim fuels Armoy sponsorship strategy
Author: Northern Ireland World
Ducati Antrim, Northern Ireland’s sole Ducati franchise, has secured naming rights for the Next Generation Supersport 2 race at the upcoming Armoy Road Races this July.
Sokin sets sights on global stage with Lions partnership
Author: Lions Rugby
Payments fintech Sokin has been named the Official Global Payments Partner for the British & Irish Lions Men’s Tour to Australia 2025, securing prominent branding across player shorts, stadium LED boards, and interview backdrops.
Vodafone taps festivals to showcase network power
Author: Tech Buzz Ireland
Vodafone Ireland is leveraging its role as official connectivity partner at Flavours of Fingal 2025 to cement its position as the go-to provider for seamless event experiences.
A&L Goodbody extends backing for Irish football heritage
Author: Business Eye
A&L Goodbody has renewed its sponsorship of the Irish FA’s Education and Heritage Centre for another two years, deepening its commitment to community engagement and inclusion.
Strategic resonance
Author: April Lara
The most effective sponsorships are no longer just about visibility. They’re about resonance—the kind that aligns values, builds trust, and extends beyond the event itself.
Strengthening transatlantic trade ties
Author: Irish Examiner
A new partnership between Shannon Foynes Port Company and the Port of Cleveland marks a strategic move to deepen trade links between Ireland’s Midwest and North America.
Sperry steps back into UK and Irish spotlight
Author: Just Style
Sperry is making a strategic comeback in the UK and Ireland with Gardiners as its new distribution partner.
Dove Men+Care secures strategic win with Lions Tour media partnership
Author: Ad World
Dove Men+Care has teamed up with The Irish Times and Irish Examiner in a smart move to embed its brand directly into the digital coverage of the British & Irish Lions Tour.
Flogas backs performance and purpose on the road to LA 2028
Author: Sponsorship.org
Flogas has renewed its sponsorship of Team Ireland through to the 2028 Olympic Games, delivering a model that blends brand purpose with high-performance outcomes


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