Stay Informed on Corporate Sustainability

Author: Archie Villaflores

Philips Television has announced multi-year sponsorships with University of Arkansas Razorbacks football and basketball programmes and Northwest Arkansas Naturals baseball team, extending brand visibility through matchday activations and fan promotions.

Author: Archie Villaflores

Bioglan, an Australian-owned pharmacy-only vitamins and supplements brand, has extended its partnership with the World Surf League Asia Pacific through 2027, becoming title partner of Newcastle Surfest and maintaining support across Championship Tour and World Longboard Tour events.

Author: Archie Villaflores

Zaggle, an Indian fintech and spend management company, has become official sponsor of Ireland Men's Cricket Team for the ICC Men's Twenty20 World Cup 2026, marking the company's first major association with a global ICC event.

Author: Archie Villaflores

The Noledge Group, an Irish cloud enterprise resource planning solution specialist, has announced a sponsorship with Seapoint Rugby Club in County Dublin, funding equipment, pitch maintenance and video analysis tools for the community-focused club's 1,000 members.

Author: Archie Villaflores

Clare Camogie has announced a new sponsorship with Pat O'Donnell & Co, covering senior, under-23 and minor squads as the Irish county embarks on a five-year player pathway development programme focused on elite conditioning and nutrition.

Author: Archie Villaflores

Sponsorship success increasingly reflects strategic alignment and activation discipline rather than budget scale. Commercial impact emerges where brand values, audience insight, and platform innovation combine to deliver measurable engagement across diverse properties. Looking back at last year’s highlights, 'Mindshare's Danone Aptamil campaign wins Best Low Budget Sponsorship at Irish Sponsorship Awards 2025' demonstrated how precise targeting and format innovation maximise effectiveness within financial constraints. The campaign proved that audience-first thinking and authentic content integration can deliver commercial outcomes without requiring substantial investment. Additionally, 'Club secures four-year League of Ireland soft drink partnership' reflects how domestic brands leverage multi-year commitments to strengthen cultural authenticity and supporter connection. Long-term agreements across league structures demonstrate confidence in grassroots sport as a viable commercial platform. Meanwhile, 'Korean Golf Club announces PLUS as founding pillar partner in multi-year deal' illustrates how international team sponsorships combine visibility with values-driven programming. Founding partnerships establish identity frameworks whilst supporting development initiatives beyond competition presence. These stories underscore a sector where cultural fit, activation quality, and strategic commitment determine partnership value. Explore each article to see how alignment and activation discipline are reshaping sponsorship effectiveness.

Author: Jed Nykolle Harme

Applauded for strategic precision last year, Mindshare won Best Low Budget Sponsorship at the Irish Sponsorship Awards 2025 for a Danone Aptamil campaign that demonstrated how targeted podcast partnerships can deliver measurable impact without requiring significant investment.

Author: Archie Villaflores

The Aboitiz Group, a Philippine conglomerate operating through Davao Light and Power Co., Therma South, Hedcor and Apo Agua Infrastructura, has renewed its sponsorship of Ironman 70.3 Davao for the fifth consecutive year, supporting the city's international endurance sporting event.

Author: Archie Villaflores

Korean Golf Club, competing in the United States-based LIV Golf League, has announced PLUS, a joint brand of South Korean financial group Hanwha's affiliates, as its founding pillar partner in a multi-year sponsorship covering player kits and youth golf development.

Author: Archie Villaflores

Guinness has extended its collaboration with Virgin Media Television to provide live audio description and Irish sign language coverage for the 2026 Guinness Six Nations, expanding accessibility features with a dedicated ISL channel and educational rugby terminology segments.