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CMC Markets becomes Everton's main front-of-shirt sponsor in multi-year deal
UK-based trading platform CMC Markets has become Everton Football Club's main front-of-shirt sponsor in a multi-year deal. The partnership covers all three senior squads and includes financial literacy programmes in the Liverpool City Region.
Golf Ireland signs three-year partnership with Whirlpool as official appliance partner
Whirlpool has become Golf Ireland's official appliance partner in a three-year deal covering senior championships, mixed competition and volunteer recognition. The partnership gives the household brand naming rights across multiple established Golf Ireland events and initiatives.
Allianz Ireland adds race kit branding to Rhasidat Adeleke partnership
Allianz Ireland has added race kit branding to its partnership with sprinter Rhasidat Adeleke, debuting at the Prefontaine Classic on 3 July. The deal runs through to the Los Angeles 2028 Olympic cycle.
Kia Ireland takes title sponsorship of Newstalk drivetime programme The Hard Shoulder
Kia Ireland has become title sponsor of Newstalk's The Hard Shoulder in a 12-month deal brokered by Media Central and Havas Media. The partnership targets approximately 153,000 evening commute listeners across on-air and digital channels.
Siobhan Casey brought brand-building expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Siobhan Casey, Senior Brand Manager at Bulmers, joined the judging panel at the Irish Sponsorship Awards 2025, bringing a decade of marketing experience across Ireland, the UK, and Australia with recognised expertise in culturally resonant brand building and consumer campaign excellence. With experience building standout consumer campaigns across diverse markets and categories, Siobhan's expertise in cultural brand positioning and measurable marketing impact informed the judging panel's evaluation of sponsorship innovation and authentic audience connection.
Blazing a New Trail: How PwC’s Global Sports Survey Puts Sponsorship at the Heart of Irish Sport’s Commercial Future
PwC’s ninth Global Sports Survey forecasts 7.4% annual growth and confirms sponsorship as sport’s second biggest revenue driver. For Irish brands, the directive is clear.
Annandale secures Kilmarnock shirt sponsorship partnership
Annandale Home Improvements has signed a two-year shirt sponsorship agreement with Kilmarnock FC. The partnership expands an existing commercial relationship and adds new branding rights alongside stadium improvement projects.
Jaecoo signs Premiership Women's Rugby title sponsorship agreement
Premiership Women's Rugby has secured Jaecoo as its first paying title sponsor under a three-year agreement. The partnership introduces long-term commercial investment and establishes a new naming rights arrangement for the competition.
Zed Black expands brand reach through Ireland cricket sponsorship
Indian incense and fragrance brand Zed Black Agarbatti has joined the India-Ireland T20I Series 2026 as a Silver Sponsor. The agreement supports the company's international brand visibility strategy through a high-profile sporting platform.
Sisk backs Netball Ireland women through new sponsorship agreement
Sisk has become the official sponsor of Netball Ireland's women's national team ahead of two international competitions. The partnership provides financial backing to support athlete development and reflects continued investment in women's sport.
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