Branded Influence

Sponsorship today extends beyond visibility; it represents strategy, purpose, and influence. This edition explores how brands are harnessing sponsorship to connect with audiences in ways that resonate both commercially and culturally.

With Celebrating the Best in Sponsorship Excellence – Watch The Highlights, we spotlight the creativity and innovation shaping modern brand partnerships. The stories behind these award-winning campaigns reveal how strategic alignment, authenticity, and shared values now define sponsorship success.

Tesco Ireland sponsors programme to boost sustainable beef production examines how corporate backing can drive tangible progress in sustainability. Tesco’s investment in the ABP Bull Improvement Initiative demonstrates how sponsorships rooted in science and impact can strengthen both community trust and environmental outcomes.

Meanwhile, Apuesta Total expands volleyball sponsorship across Peruvian clubs reflects a shift towards grassroots engagement and fan-centred growth in emerging markets. By supporting multiple teams, Apuesta Total shows how brands can foster inclusion, identity, and loyalty while reinforcing their market presence.

These stories show sponsorship as an evolving instrument of influence—where business objectives meet social responsibility and where brand purpose meets measurable return.

Explore the full stories to see how sponsorship continues to define meaningful brand leadership in 2025.