Apuesta Total expands volleyball sponsorship across Peruvian clubs

Apuesta Total has intensified its involvement in the Peruvian Volleyball League by sponsoring four additional clubs—Regatas Lima, Universidad San Martín, Circolo Sportivo Italiano, and Deportivo Géminis—joining its existing partnerships with Universitario de Deportes and Alianza Lima. The company now sponsors half of the league’s teams, making it the most prominent brand in the tournament.

Shifting from league-wide sponsorship to club-focused support, Apuesta Total aims to strengthen both visibility and impact. CEO Gonzalo Pérez highlighted that backing individual teams allows the company to play a more direct role in the sport’s development, from improving training facilities to supporting youth initiatives.

The sponsorship ensures Apuesta Total’s branding is visible across uniforms, training centres, and digital channels, while the company plans fan engagement initiatives including meet-and-greets, content collaborations, and contests. Volleyball’s growing popularity, reflected in a 50% rise in league betting over the past year, positions the sport as a strategic avenue for building meaningful connections with a diverse and family-oriented audience.

By consolidating sponsorship across multiple clubs, Apuesta Total reinforces its role as a private-sector partner driving volleyball’s professionalisation, community engagement, and gender equality in sport. The company’s approach demonstrates how targeted sponsorship can deliver commercial growth while fostering long-term cultural and athletic impact.

Explore how Apuesta Total is redefining sports sponsorship in Peruvian volleyball in the full article.