Brand momentum

Sponsorship in Ireland is entering a new era of visibility and influence. Very Ireland’s high-profile partnership with The Traitors Ireland highlights how brands are leveraging entertainment to connect directly with audiences in authentic, engaging ways. The market itself reflects this ambition, hitting record growth in 2025 as companies increasingly recognise the value of well-crafted collaborations that deliver measurable impact. The Irish Sponsorship Awards 2025 celebrate these efforts, shining a spotlight on the creativity and strategic thinking driving partnerships across sectors.

Across these developments show the shift from transactional deals to experiences that resonate, inspire, and build loyalty. Brands that understand how to align with audiences, content, and cultural moments are no longer just funding events—they are shaping narratives and enhancing engagement in ways that are meaningful and measurable. The Irish market demonstrates how intelligent, innovative sponsorship can be both commercially rewarding and culturally relevant. This momentum is not just growth for growth’s sake; it signals a maturity where sponsorship becomes a strategic force in brand building and audience connection.

Ireland’s sponsorship scene is proving that opportunity favours those who think beyond the logo and invest in the story.