Very Ireland secures sponsorship of The Traitors Ireland

Very Ireland has been confirmed as the official advertising sponsor of The Traitors Ireland, the Irish version of the globally successful reality competition. Filmed at Slane Castle, Co Meath, the series will air later this year on RTÉ One and RTÉ Player, with contestants competing for a prize of up to €50,000.

The deal includes 240 branded stings across broadcast and catch-up episodes, along with social media activations. Very’s Irish flamingo mascot, Cherry, will feature in full “traitors” attire to align with the show’s theme.

For Very, the sponsorship is designed to maximise visibility in the lead-up to Christmas and strengthen cultural relevance by connecting with audiences around one of the most anticipated TV events of the year.

Read the full article to see how Very is leveraging entertainment partnerships to boost brand impact.