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Avoca partners with Galway Wool Co-Op to launch first native Irish wool collection
Avoca has announced an exclusive partnership with the Galway Wool Co-Op, becoming the first retail partner to work with wool from the rare native ‘Galway’ sheep.
Down Royal raises a glass to new bottlegreen partnership
Down Royal Racecourse has unveiled a new hospitality partnership with premium soft drinks brand bottlegreen, rebranding one of its top-tier spaces as the ‘bottlegreen Suite.’
Kingsbridge backs Ulster All-Stars in renewed show of support
Kingsbridge Private Hospital Group has reaffirmed its commitment to community engagement by returning as title sponsor of the Irish News Ulster All-Stars.
Strategic resonance
What makes a partnership meaningful? How does it connect with culture, community, or change?
Leitrim GAA begins new chapter as Avant Money naming deal ends
Leitrim GAA and Avant Money have concluded their six-year naming rights partnership for Carrick-on-Shannon’s county grounds, bringing an end to a deal that delivered more than just signage.
Forvis Mazars puts down roots in Galway GAA with hurling championship sponsorship
Forvis Mazars is making its mark at the heart of Galway sport as title sponsor of the Galway Senior Hurling Club Championship.
Irish co-ops back women in dairy with landmark funding model
Ireland’s major milk processors are joining forces to support women in dairy through a new long-term funding partnership with Dairy Women Ireland (DWI).
BoyleSports doubles down on brand power with Galway Races renewal
BoyleSports has renewed its headline sponsorship of the Galway Races’ key Saturday fixture, cementing its brand at the centre of Ireland’s most commercially valuable racing day.
Wexford Credit Union strikes cultural chord with Fleadh sponsorship
Wexford Credit Union is doubling down on community and culture, returning as the main sponsor of Fleadh Cheoil na hÉireann 2025 for a second year.
AI offers edge as sponsorship market grows more competitive
As Irish sports sponsorship faces rising clutter and competition, AI is emerging as both an opportunity and a challenge.
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