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Manchester United signs sleeve sponsorship deal with SumUp
Manchester United has agreed a multi-million pound, multi-year shirt sleeve sponsorship deal with fintech company SumUp. The branding debuts on Thursday as United face Sabah in the Champions League at Old Trafford.
Subaru backs Scone Palace International Horse Trials
Subaru UK & Ireland has backed the Scone Palace International Horse Trials as official vehicle partner. The Perthshire event, which attracted 14 Olympians from 11 nations, also featured Subaru's Grassroots Championship title sponsorship.
Heineken Ireland becomes 2027 Ryder Cup beer supplier
Heineken Ireland will be Official Beer, Cider and Stout Supplier to the 2027 Ryder Cup at Adare Manor. The Cork-based brewer's portfolio will be served across bars and hospitality suites at the event.
Sisk becomes new sponsor of Focus Ireland's Shine A Light
Sisk has been named new sponsor of Focus Ireland's Shine A Light fundraising sleep out. The construction group extends seven years of support ahead of the nationwide event on 9 October.
Karen Price brought creative content expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Karen Price, Creative Director at STUDIO at News Ireland and Onic, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 14 years of award-winning creative content production experience across video, audio, social, and experiential activations. With experience creating diverse content formats for high-profile brands and leading an award-winning creative studio within the News UK and Ireland Group, Karen's expertise in content strategy, creative design thinking, and measurable audience engagement informed the judging panel's evaluation of sponsorship creativity and authentic brand storytelling.
Loyalty or Liability? What Brand Rivalry Research Means for Irish Sports Sponsorship Strategy
Bakery and Snacks analysis maps how team sponsorships inherit rival fan hostility. For Irish brands in the GAA market, the lesson is sharper than most.
TMG Financial Services becomes Rotherham Women's shirt sponsor
TMG Financial Services has become Official Back-of-Shirt Partner of Rotherham United Women FC for the 2026/27 season. The Rotherham-headquartered mortgage and protection network is also a co-owner of the club.
AMS extends Exeter City sponsorship to Academy level
AMS has extended its Exeter City FC sponsorship to include the club's Academy, building on its first team kit partnership. The Exeter-based global support solutions firm now backs the club's Under-18s squad.
Energia partners with Galway-based charity Ability West to make rugby more accessible to people with intellectual disability and autism.
Energia's Rugby for All programme partnered with Galway charity Ability West to make rugby accessible to children with autism and intellectual disabilities, combining summer camps with Connacht player involvement and Culture Captains programme.
Kia Ireland returns as sponsor of Big Beach Clean
Kia Ireland, the Irish arm of South Korean automaker Kia, has returned as sponsor of Big Beach Clean 2026. The nationwide coastal clean-up runs from 18 to 20 September with registration now open.
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