Stay Informed on Corporate Sustainability

Author: iGaming Today

Apuesta Total has expanded its sponsorship in the Peruvian Volleyball League, backing six of twelve teams for the new season. The move strengthens the brand’s presence, supports club-level development, and drives fan engagement while promoting the professional growth of volleyball in Peru.

Author: Galway Races

QuinnBet has been announced as the new sponsor of the opening race at Galway Races’ Bank Holiday Weekend Festival. The partnership reinforces QuinnBet’s presence in Irish horse racing while boosting brand visibility at one of the country’s most prominent sporting and social events.

Author: Sports News Blitz

Hiscox has become the title sponsor of the inaugural Padel Irish Open, supporting the country’s first professional padel tournament. The partnership brings international ranking points to Ireland and positions the event as a major stop on the global Cupra FIP Tour.

Author: Retail News

Tesco Ireland is sponsoring the ABP Bull Improvement Initiative, investing €20,000 a year to help Irish farmers buy high-genetic-merit bulls. The programme aims to boost herd efficiency and cut environmental impact through data-driven breeding.

Author: Jed Nykolle Harme

Sponsorship has evolved from simple brand placement to a platform for collaboration and shared purpose. Across sectors, organisations are building partnerships that extend influence, deepen engagement, and deliver value that goes beyond visibility. The focus today is on shared innovation and long-term impact rather than one-off exposure. This edition explores how such partnerships are shaping the next phase of brand strategy. In Tokenfi backs England–Ireland cricket series, blockchain meets sport through a collaboration that connects digital engagement with real-world audiences. It highlights how technology-led brands are finding new relevance in traditional arenas while helping to modernise the fan experience. In Global hybrid soybean initiative, global collaboration is driving agricultural innovation, making sustainable technologies more affordable and accessible. This demonstrates the increasing importance of cross-sector partnerships in delivering tangible benefits to society and industry alike. These developments capture the spirit of a sector defined by creativity and strategic foresight. The upcoming Irish Sponsorship Awards 2025 will recognise those advancing this momentum, celebrating the leaders turning partnership into lasting progress.

Author: Jed Nykolle Harme

David Monaghan, Managing Director of KICK, stands out as one of the industry leaders shaping the judging panel at this year’s Irish Sponsorship Awards. He has over 20 years’ experience helping brands achieve exponential growth, get to know more about him here.

Author: AFP

Vietnam’s FPT Corporation has signed a record $256 million, five-year deal with a leading Southeast Asian energy company to deliver AI-driven digital transformation services supporting regional energy transition and operational modernisation.

Author: Quality Assurance Mag

The Foundation for Food & Agriculture Research, Bayer, KWS, and the United Soybean Board are funding the $4.05 million ApoSoy project to develop low-cost hybrid soybeans using apomixis, enhancing yield, profitability, and global food security.

Author: Insurance Business

DUAL Underwriting Ireland and Hiscox Ireland have formed a strategic partnership to become a leading provider of high-net-worth insurance, combining underwriting expertise, capacity, and personalised service to elevate Ireland’s HNW market standards.

Author: Sports for Business

Vodafone partners with UEFA in a multi-year deal through 2030, spanning women’s and men’s football, including the Champions League and EURO 2029, to deliver innovative digital fan experiences and global connectivity solutions.