Sort by 
Midlands Park Hotel backs staff member William Paiva for Ireland debut at World Masters Athletics Championships
Midlands Park Hotel in Portlaoise has sponsored staff member William Paiva for his debut representing Ireland at the 2026 World Masters Athletics Championships in South Korea. Paiva is expected to be County Laois's only athlete on the Irish team at the Daegu event.
Tattersalls Ireland backs first Hungarian race sponsorship at Kincsem Park in Budapest
Tattersalls Ireland has announced its first Hungarian racing sponsorship, backing a race at Kincsem Park in Budapest on 6 September. The deal opens a new commercial relationship between the Irish bloodstock auctioneers and the Hungarian racing market.
1xBet Ireland signs year-long race sponsorship deal with Gowran Park Racecourse
1xBet Ireland has signed a new sponsorship deal with Gowran Park Racecourse, covering 15 races across the flat and National Hunt seasons. The deal builds on the firm's existing Irish racing partnerships at Punchestown and The Curragh.
Activation Over Assets: What Stephen Pearson’s World Cup Analysis Means for Irish Sponsorship Strategy
Sports Media Gaming CEO Stephen Pearson says activation, not rights fees, drives sponsorship ROI. Irish brands and rights holders have a direct opportunity to apply this framework.
Texas Tech renames football stadium Galaxy Stadium in 15-year naming rights deal
Texas Tech Athletics has signed a 15-year naming rights deal worth $75 million (approximately €68.5 million) with US data centre and digital assets company Galaxy. The agreement renames the Lubbock stadium Galaxy Stadium from the 2026 season.
US Polo Assn returns as Official Apparel and Team Sponsor of DMMI Royal Charity Polo Cup
US-based global sports brand U.S. Polo Assn. has returned for an eighth year as Official Apparel and Team Sponsor of the DMMI Royal Charity Polo Cup at Windsor. The 2026 event raised over £1 million (approximately €1.18 million) for ten UK charities.
Motocaddy named PGA National Tournament Partner in three-year membership deal
Motocaddy has been named a PGA National Tournament Partner in a three-year deal offering exclusive pricing and prizes to PGA Members across the UK and Ireland. The agreement deepens the UK brand's ties with professional golf.
Dalata Hotel Group returns as title sponsor of Onic Pride Vibes for 2026
Dalata Hotel Group has returned as title sponsor of Onic Pride Vibes, Ireland's only dedicated LGBT+ radio station, for the 2026 season. The renewal reinforces Dalata's corporate inclusion commitments across its Irish hotel portfolio.
Allianz Ireland sponsors Q102 afternoon drive show The Home Stretch with Laura Woods
Allianz Ireland has been named sponsor of Q102's afternoon drive show The Home Stretch with Laura Woods, with activation across motor, home and multi-policy insurance products. The deal was brokered by Starcom, part of Core.
Sorcha Cunningham brought media strategy expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Sorcha Cunningham, Head of Publishing & Digital for The Sunday Times, News Ireland, joined the judging panel at the Irish Sponsorship Awards 2025, bringing two decades of media and publishing experience with proven expertise in commercial strategy, audience engagement, and effective sponsorship delivery. With experience creating tailored campaign solutions and driving revenue growth across media and advertising landscapes, Sorcha's deep understanding of audience engagement and commercial strategy informed the judging panel's evaluation of sponsorship effectiveness and measurable media impact.
Discover What's Happening
Explore our newsletters
Join our Newsletter to receive the latest industry trends, expert tips, and exclusive insights delivered straight to your inbox!
.png)
