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Tattersalls Ireland named sponsor of Norwegian 2,000 Guineas at Øvrevoll
Tattersalls Ireland has been announced as the new sponsor of the Norwegian 2,000 Guineas at Øvrevoll Galoppbane in Oslo on 2 July. The deal extends the Irish bloodstock auctioneer's long-standing commercial relationship with Norwegian racing.
Novellus Finance renews Women's Irish Challenge partnership for second year at Malahide
Novellus Finance has returned as a partner of the Women's Irish Challenge at Malahide Golf Club for 2026. The renewal supports the tournament's second year on the LET Access Series as it builds its profile in women's professional golf.
Quilter Cheviot Cannon Kirk named title sponsor of PSA Irish Open Squash
Quilter Cheviot Cannon Kirk has been confirmed as title sponsor of the PSA Irish Open Squash, taking place at Dublin's Fitzwilliam Lawn Tennis Club from 19 May. The deal builds on the firm's growing commercial presence in Irish sport.
DFI Beds finalist for Best Low Budget Sponsorship at Irish Sponsorship Awards 2025
Shortlisted for athlete-led sleep education last year, DFI Beds' LGFA partnership reached the Best Low Budget Sponsorship final at the Irish Sponsorship Awards 2025. The campaign demonstrates how targeted partnerships can deliver paid athlete opportunities and educational impact within budget constraints, establishing a model for purpose-driven sponsorship efficiency.
The Numbers Are In: Why Football Sponsorship Delivers, and Why Irish Brands Cannot Afford to Wait
SPORTFIVE data shows football sponsorship outperforms traditional advertising by 58%. With Euro 2028 coming to Dublin, Irish brands have a clear commercial opportunity to act.
Chelsea extends BingX training kit sponsorship in £10m renewal deal
Cryptocurrency platform BingX has renewed its training kit sponsorship with Chelsea FC in a £10m deal. The extension reinforces continued digital asset investment in elite football sponsorship and brand activation across global sports marketing channels.
i2c partners with Rahal Letterman Lanigan Racing in INDYCAR sponsorship deal
Global payments firm i2c Inc. has become Official Payment Processing Partner of Rahal Letterman Lanigan Racing. The sponsorship expands fintech brand visibility across the 2026 INDYCAR SERIES season.
Odyssey complex becomes The O2 Belfast under Virgin Media O2 naming deal
Virgin Media O2 has secured naming rights for Belfast’s Odyssey complex under a 10-year sponsorship agreement. The deal expands venue and sports partnership marketing across Northern Ireland including the Belfast Giants ice hockey team.
Butternut Box partners with Maxi Zoo to expand Irish retail presence
Fresh pet food brand Butternut Box has entered an Irish retail partnership with Maxi Zoo Ireland. The deal expands in-store distribution of premium pet nutrition products across Ireland’s pet care retail market.
Batchelors signs three-year sponsorship deal with GAA and GPA
Irish food brand Batchelors has entered a three-year sponsorship with the GAA and GPA, becoming Official Beans Partner. The deal expands FMCG sponsorship activity within Ireland’s Gaelic Games commercial ecosystem.
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