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Explore industry news, insights, and updates from the Irish Sponsorship Awards.

Irish co-ops back women in dairy with landmark funding model

Author: Agriland

Ireland’s major milk processors are joining forces to support women in dairy through a new long-term funding partnership with Dairy Women Ireland (DWI).

BoyleSports doubles down on brand power with Galway Races renewal

Author: Inside Bitcoins

BoyleSports has renewed its headline sponsorship of the Galway Races’ key Saturday fixture, cementing its brand at the centre of Ireland’s most commercially valuable racing day.

Wexford Credit Union strikes cultural chord with Fleadh sponsorship

Author: Irish Independent

Wexford Credit Union is doubling down on community and culture, returning as the main sponsor of Fleadh Cheoil na hÉireann 2025 for a second year.

AI offers edge as sponsorship market grows more competitive

Author: Marketing.ie

As Irish sports sponsorship faces rising clutter and competition, AI is emerging as both an opportunity and a challenge.

Connections that count

Author: April Lara

The sponsorship landscape in Ireland is vibrant, a testament to the powerful connections being forged between brands and their audiences.

Ping's new Golf Ireland partnership elevates amateur golf

Author: Golf Business News

Golf Ireland and PING have forged a significant partnership, naming the prominent equipment brand as the official supplier of golf bags and headcovers through 2026.

Sponsorship thinking is strategically shifting

Author: Sport for Business

New research reveals a significant evolution in sponsorship approaches.

Beamish taps nostalgia to fuel cult streetwear success

Author: Waterford News

Beamish has joined forces with Irish label Beir Bua for a retro GAA jersey that blends local heritage with modern cultural currency.

IHG debuts voco brand in Ireland with flagship Dublin Gateway launch

Author: Hospitality and Catering News

IHG Hotels & Resorts has introduced its voco brand to the Republic of Ireland with the signing of voco The Club – Dublin Gateway in County Kildare.

Snapchat and American Eagle Launch First-of-Its-Kind Snap Map Shopping Experience

Author: Social Media Today

Snapchat has teamed up with American Eagle in a unique back-to-school campaign that brings retail to the Snap Map.

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