Stay Informed on Corporate Sustainability

Author: Archie Villaflores

Qualys, a United States cloud-based IT, security and compliance solutions provider, has extended its major partner status with San Francisco Unicorns for the 2026 and 2027 seasons of Major League Cricket, America's first professional T20 league.

Author: Archie Villaflores

Mediheal, the flagship brand of South Korean cosmetics company L&P Cosmetic, has secured title sponsorship of the KBO Futures League for a third consecutive year. The agreement includes continuation of the monthly rookie award programme established in 2024.

Author: Archie Villaflores

b4b Group, a Belfast-based IT and telecommunications provider, has strengthened its commitment to the local community with a new kit sponsorship for Carryduff Colts Inclusion Football Team. The team includes boys and girls aged seven to 15 with learning or physical disabilities.

Author: Archie Villaflores

The Curragh, Ireland's premier flat racing venue in County Kildare, has announced a new partnership with international betting brand 1xBet. The agreement covers title sponsorship of 30 races during the upcoming season.

Author: Archie Villaflores

Tipperary GAA has agreed a new sponsorship partnership with Borrisoleigh Bottling, suppliers of HyGo Irish Still Spring Water. The Borrisoleigh-based company plans to release two further Tipperary GAA-themed bottles as part of the agreement.

Author: Archie Villaflores

Europe's sponsorship sector reached a record €34.45 billion in 2025, with sport, naming rights and women's sport driving growth. This commentary examines why Irish brands must act with strategic clarity to capture the opportunity.

Author: Archie Villaflores

Turning back the clock to last year's programme, the Aer Lingus College Football Classic claimed two top honours at the Irish Sponsorship Awards 2025. The property took home both the Best Rights Holder and the Best Sporting Event Sponsorship awards. The dual recognition reflects the Classic's ability to operate across every dimension of modern sponsorship: from large-scale experiential programming to digital engagement and long-term brand alignment, the event continues to redefine what Irish-hosted international sports properties can achieve for sponsors and communities alike.

Author: Jed Nykolle Harme

Singled out for immersive brand experience and community legacy last year, Kerrygold claimed Innovation in Sponsorship at the Irish Sponsorship Awards 2025 for its Nature Wrapped in Gold garden at Bloom. The initiative demonstrates how sponsorship activation can transition from temporary event presence to lasting community asset, establishing a benchmark for post-event legacy planning.

Author: Archie Villaflores

Epson America, a United States-based printing and imaging equipment company, has extended its title sponsorship of the LPGA's qualifying tour through 2029, increasing the Epson Tour Championship winner's share to $100,000 (€86,000).

Author: Archie Villaflores

Nine, an Australian media company, has announced its comprehensive sponsorship lineup for the 2026 Telstra NRL Premiership, welcoming back returning partners including Telstra, Harvey Norman and McDonald's alongside newcomers Carnival Cruise Line and Jim Beam.