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Beyond the Badge: What Rising Replica Kit Prices Mean for Irish Football Sponsorship Strategy
50% of PL fans cannot afford replica shirts priced up to £90. For Irish sponsors, the data is a clear prompt to build fan engagement beyond the shirt.
Baker Estates renews Dartmouth Royal Regatta sponsorship
Baker Estates has returned as Platinum Sponsor of the Port of Dartmouth Royal Regatta for a seventh consecutive year. The Devon housebuilder will host a stand at the 181st regatta this August.
OMODA joins Lloyds Tour of Britain as automotive partner
OMODA has signed as Official Automotive Partner of the Lloyds Tour of Britain Women and Men races. The deal covers race-day activations, mountain classifications and the official vehicle fleet.
Domino's renews Basketball Ireland title sponsorship through 2029
Domino's has signed a new three-year deal as title sponsor of Basketball Ireland's Super League and Division One competitions. The renewal covers the 2026/27 to 2028/29 seasons across the national basketball calendar.
BOYLE Sports expands English football portfolio with Leeds United tie-up
BOYLE Sports has signed a multi-year deal to become Leeds United's UK and Ireland betting partner. The Dundalk-based bookmaker gains Elland Road signage and fan activations throughout the Premier League season.
Mercedes-Benz renews Traitors Ireland car sponsorship
Mercedes-Benz Ireland has renewed its sponsorship of RTÉ's The Traitors Ireland, returning as official car partner for a second season. The deal extends the automaker's integration into RTÉ's highest-profile entertainment format.
Seibhe Hannon brought FMCG expertise and creative thinking to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Seibhe Hannon, Brand Manager at Ballymaloe Foods, joined the judging panel at the Irish Sponsorship Awards 2025, bringing diverse FMCG marketing experience across brand management, ambassador roles, distributor partnerships, and strategic brand development. With experience spanning brand management, alcohol industry activation, law firm marketing, and distributor-side FMCG strategy, Seibhe's creative approach to brand building and unconventional thinking informed the judging panel's evaluation of sponsorship innovation and authentic consumer engagement.
Built to Last: What HRI’s Record Half-Year Figures Mean for Irish Sports Sponsorship
HRI reports race sponsorship up 4.3% and bloodstock sales up 20.9% in H1 2026. Irish horse racing is setting the standard for commercial rights holder performance.
Mr Vegas secures front-of-shirt sponsorship with Reading FC
Mr Vegas, the UK-licensed casino brand of Malta-based operator Immense Group, has become front-of-shirt sponsor of English League One club Reading FC. The deal reflects operators' shift toward cost-efficient EFL sponsorship platforms.
Elliott Group backs Nations' Cup of Ireland in centenary year
Elliott Group has been named Official Sponsor of the Nations' Cup of Ireland at the Gallagher Dublin Horse Show. The deal gives the contractor a new commercial platform tied to its RDS relationship.
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