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Explore industry news, insights, and updates from the Irish Sponsorship Awards.
Brand belonging
Author: April Lara
Sponsorships used to be about logos and visibility. Today, they’re about belonging.
ZyroFisher adds iconic SIGG bottles to UK and Ireland portfolio
Author: Bike Biz
A legacy brand meets modern distribution muscle. Swiss bottle-maker SIGG—known for its timeless design and sustainable manufacturing—is partnering with ZyroFisher to scale its presence across the UK and Ireland.
Beauty meets elite sport in landmark sponsorship deal
Author: Irish Golfer
Cocoa Brown by Marissa Carter has been named the first-ever Official Beauty Partner of the KPMG Women’s Irish Open, marking a bold new play in the intersection of sport and beauty.
Emirates strengthens its global rugby play with EPCR deal
Author: Sport for Business
Emirates has secured a high-profile, multi-year partnership with European Professional Club Rugby, becoming the Premium and Official Airline Partner of the Investec Champions Cup and EPCR Challenge Cup.
Rockport steps into UK and Ireland with new distribution partner
Author: SGB Online
Authentic Brands Group has teamed up with Chapters Brand Group to bring Rockport footwear to the UK and Ireland.
AIG doubles down on tennis with tailored club cover
Author: Sport for Business
AIG has deepened its partnership with Tennis Ireland, launching a bespoke Tennis Club Insurance product that addresses the sport’s specific risks—from floodlights to cyber threats.
Rugby reigns and music matters in Ireland’s evolving sponsorship scene
Author: The Irish Times
Guinness and Three have emerged as Ireland’s top sponsors in a market that surged 29% in Q1, according to Onside’s latest review.
Honouring Excellence in Sponsorship Across Ireland
Author: Irish Sponsorship Awards
Get ready to celebrate the most innovative and impactful sponsorships in Ireland! The Irish Sponsorship Awards 2025 are approaching
Qatar Airways redefines the future of sports tourism
Author: Travel and Tour World
Qatar Airways has just set a new benchmark for sponsorship strategy by becoming the first airline to sponsor both UEFA Champions League finalists—Paris Saint-Germain and Inter Milan—alongside the Final itself.


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