2016 Winners
Sponsorship of the Year
Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness'
Daragh Persse, Founder, The Brand Fans, presents the Sponsorship of the Year award to the Three & Mediavest Team.
Best Sponsorship Brand
Vodafone Ireland
Kevin O’Driscoll, Business River Program Director, Business River.com, presents the Best Sponsorship Brand award to the Vodafone Ireland Team.
Best Sponsorship Team - Agency
PSG Sponsorship
Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Sponsorship Team - Agency award to the PSG Sponsorship Team.
Best Sponsorship Team - Rightsholder
Live Nation Ireland
Jamie Macken, Livewire, presents the Best Sponsorship Team - Rightsholder award to the Live Nation Ireland Team.
Best Sponsorship Team - Brand
Heineken Ireland
Jill Downey, Managing Partner, Livewire, presents the Best Sponsorship Team - Brand award to the HEINEKEN Ireland Team.
Best Sports Team or Athlete Sponsorship
Aer Lingus Official Airline of the Irish Rugby Team
Lorraine Walsh, Head of Marketing, Laya Healthcare, presents the Best Sports Team or Athlete Sponsorship award to the Aer Lingus Team.
Best Sporting Event Sponsorship
Heineken Ireland for Rugby World Cup 2015
Noel Martin, Head of Sport, Livewire, presents the Best Sporting Event Sponsorship award to Conor McIntyre, HEINEKEN Ireland.
Best Entertainment Event Sponsorship
Manhattan Popcorn for CANNONBALL!
Tony O’Flanagan, Marketing Director, JC Decaux, presents the Best Entertainment Event Sponsorship award to Alan Bannon, Cannonball Ireland.
Innovation in Sponsorship
98FM’s Big Slide Home with HB
submitted by Mindshare
Tony O’Flanagan, Marketing Director, JC Decaux, presents Innovation in Sponsorship award to Carol St. John & Heather Hastings, Media Central, Finola Geraghty, Mindshare, and Kathryn Ryan, 98 FM.
Best Multi-Platform Sponsorship
Sure Official Statistics Partner of the GAA
submitted by Mindshare
Neil MacDermott, Head of Solutions, Media Central, presents the Best Multi-Platform Sponsorship award to Paddy Carberry, Paula Murphy and Gerry Nixon, Vodafone.
Best Radio Broadcast Sponsorship
Heineken Ireland for Newstalk's Off The Ball Roadshow
submitted by Starcom
Ronan O'Donoghue, Head of Brand Partnerships, UTV Ireland, presents the Best Radio Broadcast Sponsorship award to Anna Doyle, Starcom, Conor McIntyre, HEINEKEN Ireland, and Dee Reddy, Communicorp One.
Best Use of Radio or Podcast
Vodafone Centre Stage
Daragh Persse, Founder, The Brand Fans, presents the Best Use of Radio or Podcast award to Conor Thompson, Target McConnells, Paddy Carberry & Jane Lawrence, Vodafone Ireland.
Best TV Broadcast Sponsorship
Skoda for Daniel and Majella’s B&B Road Trip
submitted by UTV Ireland
Paul Dermody, Head of Commercial & Marketing, Leinster Rugby, presents the Best TV Broadcast Sponsorship award to the UTV Ireland Team.
Best Use of Television
Carlsberg for UEFA Euro 2016 'Part of the Game'
submitted by Carat Ireland
Paul Dermody, Head of Commercial & Marketing, Leinster Rugby, presents the Best Use of Television award to Chris Cashen & Dave Winterlich, Carat Ireland.
Best Use of Print & Outdoor
Vhi Women’s Mini Marathon
Tony O’Flanagan, Marketing Director, JC Decaux, presents the Best Use of Print & Outdoor award to Lorraine McCormack & Marie Collier, Vhi.
Best Arts & Cultural Sponsorship
The Bord Gáis Energy Student Theatre Awards
Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Arts & Cultural Sponsorship award to Tanya Townsend, Aidine O’Reilly & Stephen Faloon, Bord Gáis Energy.
Best Societal Sponsorship
Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness'
Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Societal Sponsorship award to the Three Team.
Best Grass Roots Sponsorship
Aviva for FAI Junior Cup
submitted by Insight Consultants
Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Grass Roots Sponsorship award to the Insight Consultants Team.
Rising Star in Sponsorship
Joanne O'Sullivan - PSG Sponsorship
Sean McAuliffe, Co-Founder & Director, Sport Collective (UK), presents the Rising Star in Sponsorship award to Amy Lynch, AVIVA Insurance.
Best Use of Experiential Marketing
JUST EAT Summer of Festivals
Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Use of Experiential Marketing award to the JUST EAT Team.
Best Use of Social Media
Vodafone Ireland for IRFU #TeamOfUs
Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Use of Social Media award to the Vodafone Ireland Team.
Best Low Budget Sponsorship
Skoda for UTV Ireland's Daniel and Majella's B&B Road Trip
submitted by MediaCom
Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Low Budget Sponsorship award to the MediaCom Team.
Best Use of PR
Vodafone Ireland for IRFU #TeamOfUs
Frank Dillon, Sponsorship & Promotions Director, Communicorp One, presents the Best Use of PR award to Clodagh O'Hagan, Vodafone Ireland, and Joanne O'Sullivan, PSG Sponsorship.
Best Use of Digital
SPAR Ireland for FAI 'Team of Gary Breens'
Frank Dillon, Sponsorship & Promotions Director, Communicorp One, presents the Best Use of Digital award to Anne Gallagher, SPAR.