2016 Winners

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Sponsorship of the Year

Sponsorship of the Year 2016 winner logo
The Brand Fans
Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness'
Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness' - Irish Sponsorship Awards winners 2016

Daragh Persse, Founder, The Brand Fans, presents the Sponsorship of the Year award to the Three & Mediavest Team.

Best Sponsorship Brand

Vodafone Ireland
Best Sponsorship Brand 2017 winner logo
Vodafone Ireland - Irish Sponsorship Awards winners 2016

Kevin O’Driscoll, Business River Program Director, Business River.com, presents the Best Sponsorship Brand award to the Vodafone Ireland Team.

Best Sponsorship Team - Agency

PSG Sponsorship
Best Sponsorship Team - Agency 2016 winner logo
PSG Sponsorship - Irish Sponsorship Awards winners 2016

Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Sponsorship Team - Agency award to the PSG Sponsorship Team. 

Best Sponsorship Team - Rightsholder


Live Nation Ireland
Best Sponsorship Team - Rightsholder 2016 winner logo
Live Nation Ireland- Irish Sponsorship Awards winners 2016

Jamie Macken, Livewire, presents the Best Sponsorship Team - Rightsholder award to the Live Nation Ireland Team. 

Best Sponsorship Team - Brand

Heineken Ireland
Best Sponsorship Team - Brand 2016 winner logo
Heineken Ireland - Irish Sponsorship Awards winners 2016

Jill Downey, Managing Partner, Livewire, presents the Best Sponsorship Team - Brand award to the HEINEKEN Ireland Team. 

Best Sports Team or Athlete Sponsorship

Aer Lingus Official Airline of the Irish Rugby Team
Best Sponsorship Brand 2016 winner logo
Aer Lingus Official Airline of the Irish Rugby Team- Irish Sponsorship Awards winners 2016

Lorraine Walsh, Head of Marketing, Laya Healthcare, presents the Best Sports Team or Athlete Sponsorship award to the Aer Lingus Team. 

Best Sporting Event Sponsorship

Heineken Ireland for Rugby World Cup 2015

Best Sponsorship Event Sponsorship 2016 winner logo
Heineken Ireland for Rugby World Cup 2015 - Irish Sponsorship Awards winners 2016

Noel Martin, Head of Sport, Livewire, presents the Best Sporting Event Sponsorship award to Conor McIntyre, HEINEKEN Ireland.

Best Entertainment Event Sponsorship

Manhattan Popcorn for CANNONBALL!

Best Entertainment Event Sponsorship 2016 winner logo
Manhattan Popcorn for CANNONBALL! - Irish Sponsorship Awards winners 2016

Tony O’Flanagan, Marketing Director, JC Decaux, presents the Best Entertainment Event Sponsorship award to Alan Bannon, Cannonball Ireland. 

Innovation in Sponsorship

98FM’s Big Slide Home with HB

submitted by Mindshare

Innovation in Sponsorship 2016 winner logo
98FM’s Big Slide Home with HB - Irish Sponsorship Awards winners 2016

Tony O’Flanagan, Marketing Director, JC Decaux, presents Innovation in Sponsorship award to Carol St. John & Heather Hastings, Media Central, Finola Geraghty, Mindshare, and Kathryn Ryan, 98 FM.

Best Multi-Platform Sponsorship

Sure Official Statistics Partner of the GAA

submitted by Mindshare

Best Multi-Platform Sponsorship 2016 winner logo
Sure Official Statistics Partner of the GAA - Irish Sponsorship Awards winners 2016

Neil MacDermott, Head of Solutions, Media Central, presents the Best Multi-Platform Sponsorship award to Paddy Carberry, Paula Murphy and Gerry Nixon, Vodafone.

Best Radio Broadcast Sponsorship

Heineken Ireland for Newstalk's Off The Ball Roadshow

submitted by Starcom

Best Radio Broadcast Sponsorship 2016 winner logo
Heineken Ireland for Newstalk's Off The Ball Roadshow - Irish Sponsorship Awards winners 2016

Ronan O'Donoghue, Head of Brand Partnerships, UTV Ireland, presents the Best Radio Broadcast Sponsorship award to Anna Doyle, Starcom, Conor McIntyre, HEINEKEN Ireland, and Dee Reddy, Communicorp One.

Best Use of Radio or Podcast

Vodafone Centre Stage

Best Use of Radio or Podcast 2016 winner logo
Vodafone Centre Stage - Irish Sponsorship Awards winners 2016

Daragh Persse, Founder, The Brand Fans, presents the Best Use of Radio or Podcast award to Conor Thompson, Target McConnells, Paddy Carberry & Jane Lawrence, Vodafone Ireland. 

Best TV Broadcast Sponsorship

Skoda for Daniel and Majella’s B&B Road Trip

submitted by UTV Ireland

Best TV Broadcast Sponsorship 2016 winner logo
Skoda for Daniel and Majella’s B&B Road Trip - Irish Sponsorship Awards winners 2016

Paul Dermody, Head of Commercial & Marketing, Leinster Rugby, presents the Best TV Broadcast Sponsorship award to the UTV Ireland Team. 

Best Use of Television

Carlsberg for UEFA Euro 2016 'Part of the Game'

submitted by Carat Ireland

Best Use of Television 2016 winner logo
Carlsberg for UEFA Euro 2016 'Part of the Game' - Irish Sponsorship Awards winners 2016

Paul Dermody, Head of Commercial & Marketing, Leinster Rugby, presents the Best Use of Television award to Chris Cashen & Dave Winterlich, Carat Ireland. 

Best Use of Print & Outdoor

Vhi Women’s Mini Marathon

Best Use of Print & Outdoor 2016 winner logo
JCDecaux
Vhi Women’s Mini Marathon - Irish Sponsorship Awards winners 2016

Tony O’Flanagan, Marketing Director, JC Decaux, presents the Best Use of Print & Outdoor award to Lorraine McCormack & Marie Collier, Vhi. 

Best Arts & Cultural Sponsorship

The Bord Gáis Energy Student Theatre Awards

Best Arts & Cultural Sponsorship 2016 winner logo
The Bord Gáis Energy Student Theatre Awards - Irish Sponsorship Awards winners 2016

Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Arts & Cultural Sponsorship award to Tanya Townsend, Aidine O’Reilly & Stephen Faloon, Bord Gáis Energy. 

Best Societal Sponsorship

Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness'
Best Societal Sponsorship 2016 winner logo
Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness'- Sponsorship Awards winners 2016

Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Societal Sponsorship award to the Three Team. 

Best Grass Roots Sponsorship

Aviva for FAI Junior Cup

submitted by Insight Consultants

Best Grass Roots Sponsorship 2016 winner logo
Aviva for FAI Junior Cup - Irish Sponsorship Awards winners 2016

Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Grass Roots Sponsorship award to the Insight Consultants Team. 

Rising Star in Sponsorship

Joanne O'Sullivan - PSG Sponsorship

Rising Star in Sponsorship 2016 winner logo
Joanne O'Sullivan - PSG Sponsorship - Irish Sponsorship Awards winners 2016

Sean McAuliffe, Co-Founder & Director, Sport Collective (UK), presents the Rising Star in Sponsorship award to Amy Lynch, AVIVA Insurance.

Best Use of Experiential Marketing

JUST EAT Summer of Festivals

Best Use of Experiential Marketing 2016 winner logo
JUST EAT Summer of Festivals - Irish Sponsorship Awards winners 2016

Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Use of Experiential Marketing award to the JUST EAT Team. 

Best Use of Social Media

Vodafone Ireland for IRFU #TeamOfUs

Best Use of Social Media 2016 winner logo
Irish Independent
Vodafone Ireland for IRFU #TeamOfUs - Irish Sponsorship Awards winners 2016

Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Use of Social Media award to the Vodafone Ireland Team. 

Best Low Budget Sponsorship

Skoda for UTV Ireland's Daniel and Majella's B&B Road Trip

submitted by MediaCom

Best Low Budget Sponsorship 2016 winner logo
Skoda for UTV Ireland's Daniel and Majella's B&B Road Trip - Sponsorship Awards winners 2016

Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Low Budget Sponsorship award to the MediaCom Team. 

Best Use of PR

Vodafone Ireland for IRFU #TeamOfUs

Best Use of PR 2016 winner logo
CommunicorpOne
Vodafone Ireland for IRFU #TeamOfUs - Irish Sponsorship Awards winners 2016

Frank Dillon, Sponsorship & Promotions Director, Communicorp One, presents the Best Use of PR award to Clodagh O'Hagan, Vodafone Ireland, and Joanne O'Sullivan, PSG Sponsorship. 

Best Use of Digital

SPAR Ireland for FAI 'Team of Gary Breens'

Best Use of Digital 2016 winner logo
CommunicorpOne
SPAR Ireland for FAI 'Team of Gary Breens' - Irish Sponsorship Awards winners 2016

Frank Dillon, Sponsorship & Promotions Director, Communicorp One, presents the Best Use of Digital award to Anne Gallagher, SPAR.