2016 Winners
Sponsorship of the Year
Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness'
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-3023-1714025893.webp)
Daragh Persse, Founder, The Brand Fans, presents the Sponsorship of the Year award to the Three & Mediavest Team.
Best Sponsorship Brand
Vodafone Ireland
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-3023-1714025893.webp)
Kevin O’Driscoll, Business River Program Director, Business River.com, presents the Best Sponsorship Brand award to the Vodafone Ireland Team.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-5855-1714025830.webp)
Best Sponsorship Team - Agency
PSG Sponsorship
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-6086-1714026325.webp)
Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Sponsorship Team - Agency award to the PSG Sponsorship Team.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-2262-1714026303.webp)
Best Sponsorship Team - Rightsholder
Live Nation Ireland
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-2666-1714026455.webp)
Jamie Macken, Livewire, presents the Best Sponsorship Team - Rightsholder award to the Live Nation Ireland Team.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-1018-1714026433.webp)
Best Sponsorship Team - Brand
Heineken Ireland
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-6875-1714026535.webp)
Jill Downey, Managing Partner, Livewire, presents the Best Sponsorship Team - Brand award to the HEINEKEN Ireland Team.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-4136-1714026497.webp)
Best Sports Team or Athlete Sponsorship
Aer Lingus Official Airline of the Irish Rugby Team
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-8580-1714026608.webp)
Lorraine Walsh, Head of Marketing, Laya Healthcare, presents the Best Sports Team or Athlete Sponsorship award to the Aer Lingus Team.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-1647-1714026580.webp)
Best Sporting Event Sponsorship
Heineken Ireland for Rugby World Cup 2015
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-2004-1714026724.webp)
Noel Martin, Head of Sport, Livewire, presents the Best Sporting Event Sponsorship award to Conor McIntyre, HEINEKEN Ireland.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-7922-1714026698.webp)
Best Entertainment Event Sponsorship
Manhattan Popcorn for CANNONBALL!
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-3043-1714026809.webp)
Tony O’Flanagan, Marketing Director, JC Decaux, presents the Best Entertainment Event Sponsorship award to Alan Bannon, Cannonball Ireland.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-5281-1714026784.webp)
Innovation in Sponsorship
98FM’s Big Slide Home with HB
submitted by Mindshare
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-8254-1714026882.webp)
Tony O’Flanagan, Marketing Director, JC Decaux, presents Innovation in Sponsorship award to Carol St. John & Heather Hastings, Media Central, Finola Geraghty, Mindshare, and Kathryn Ryan, 98 FM.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-2662-1714026856.webp)
Best Multi-Platform Sponsorship
Sure Official Statistics Partner of the GAA
submitted by Mindshare
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-4206-1714027325.webp)
Neil MacDermott, Head of Solutions, Media Central, presents the Best Multi-Platform Sponsorship award to Paddy Carberry, Paula Murphy and Gerry Nixon, Vodafone.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-3693-1714027293.webp)
Best Radio Broadcast Sponsorship
Heineken Ireland for Newstalk's Off The Ball Roadshow
submitted by Starcom
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-6856-1714027578.webp)
Ronan O'Donoghue, Head of Brand Partnerships, UTV Ireland, presents the Best Radio Broadcast Sponsorship award to Anna Doyle, Starcom, Conor McIntyre, HEINEKEN Ireland, and Dee Reddy, Communicorp One.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-5854-1714027544.webp)
Best Use of Radio or Podcast
Vodafone Centre Stage
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-6534-1714027727.webp)
Daragh Persse, Founder, The Brand Fans, presents the Best Use of Radio or Podcast award to Conor Thompson, Target McConnells, Paddy Carberry & Jane Lawrence, Vodafone Ireland.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-1523-1714027688.webp)
Best TV Broadcast Sponsorship
Skoda for Daniel and Majella’s B&B Road Trip
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-5909-1714027810.webp)
Paul Dermody, Head of Commercial & Marketing, Leinster Rugby, presents the Best TV Broadcast Sponsorship award to the UTV Ireland Team.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-1813-1714027769.webp)
Best Use of Television
Carlsberg for UEFA Euro 2016 'Part of the Game\
submitted by Carat Ireland
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-4642-1714027898.webp)
Paul Dermody, Head of Commercial & Marketing, Leinster Rugby, presents the Best Use of Television award to Chris Cashen & Dave Winterlich, Carat Ireland.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-6792-1714027867.webp)
Best Use of Print & Outdoor
Vhi Women’s Mini Marathon
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-6937-1714027957.webp)
Tony O’Flanagan, Marketing Director, JC Decaux, presents the Best Use of Print & Outdoor award to Lorraine McCormack & Marie Collier, Vhi.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-8001-1714027939.webp)
Best Arts & Cultural Sponsorship
The Bord Gáis Energy Student Theatre Awards
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-2862-1714028015.webp)
Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Arts & Cultural Sponsorship award to Tanya Townsend, Aidine O’Reilly & Stephen Faloon, Bord Gáis Energy.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-2846-1714027996.webp)
Best Societal Sponsorship
Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness'
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-9199-1714028081.webp)
Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Societal Sponsorship award to the Three Team.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-4193-1714028057.webp)
Best Grass Roots Sponsorship
Aviva for FAI Junior Cup
submitted by Insight Consultants
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-9019-1714028157.webp)
Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Grass Roots Sponsorship award to the Insight Consultants Team.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-2927-1714028133.webp)
Rising Star in Sponsorship
Joanne O'Sullivan - PSG Sponsorship
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-6971-1714028464.webp)
Sean McAuliffe, Co-Founder & Director, Sport Collective (UK), presents the Rising Star in Sponsorship award to Amy Lynch, AVIVA Insurance.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-3243-1714028385.webp)
Best Use of Experiential Marketing
JUST EAT Summer of Festivals
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-1822-1714028596.webp)
Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Use of Experiential Marketing award to the JUST EAT Team.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-4986-1714028563.webp)
Best Use of Social Media
Vodafone Ireland for IRFU #TeamOfUs
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-7921-1714028656.webp)
Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Use of Social Media award to the Vodafone Ireland Team.
Best Low Budget Sponsorship
Skoda for UTV Ireland's Daniel and Majella's B&B Road Trip
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-6651-1714028835.webp)
Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Low Budget Sponsorship award to the MediaCom Team.
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-6719-1714028791.webp)
Best Use of PR
Vodafone Ireland for IRFU #TeamOfUs
![](https://businessriver.s3.eu-west-1.amazonaws.com/media_library/ISA/61/BRE-8571-1714028902.webp)
Frank Dillon, Sponsorship & Promotions Director, Communicorp One, presents the Best Use of PR award to Clodagh O'Hagan, Vodafone Ireland, and Joanne O'Sullivan, PSG Sponsorship.