Stay Informed on Corporate Sustainability

Author: Jed Nykolle Harme

PwC Ireland has renewed its title partnership with the GAA/GPA and Camogie Association All-Stars for a further three years. The agreement extends a long-term collaboration and continues support for athlete recognition across Gaelic games.

Author: Jed Nykolle Harme

Samuel Javid, Director of Development & Marketing at Dublin International Film Festival, joined last year's judging panel at the Irish Sponsorship Awards 2025, bringing 15 years of commercial and cultural partnership experience across Ireland and Europe. With a track record of orchestrating high-impact cultural partnerships at DIFF and across UK festivals, Sam's expertise in experiential activation, media integration, and authentic brand-festival synergy informed the judging panel's evaluation of sponsorship excellence and strategic alignment.

Author: Jed Nykolle Harme

Ipsos finds World Cup live viewership collapses to 22% for early morning fixtures. For Irish sponsors, the digital activation imperative has never been clearer.

Author: Jed Nykolle Harme

Suffolk-based cleanroom construction specialists Guardtech have pledged £1,000 to sponsor a charity football match in Market Harborough supporting two children's and community charities. The sponsorship forms part of the company's ongoing Charity Champions initiative.

Author: Jed Nykolle Harme

Palestine's National Beverage Company has made Sprite the official sponsor of the Palestinian U-18 basketball team at the 2026 Asian Cup qualifiers. The deal is based outside Europe and the UK, in Palestine.

Author: Jed Nykolle Harme

India-based used car platform Spinny has taken title rights for the Ireland vs India T20I series at Stormont, now branded the Spinny Cup. The deal supports Cricket Ireland's push to attract international commercial partners.

Author: Jed Nykolle Harme

Manverton has become main front-of-shirt sponsor of the Hockey Ireland U21 Men's team ahead of the 2026 EuroHockey Championship II in Poland. The deal expands an existing multi-year partnership with Hockey Ireland's U21 programme.

Author: Jed Nykolle Harme

BOYLE Sports is to open its 400th retail betting shop at Galway Racecourse under a new three-year partnership with the venue. The deal marks a retail milestone for one of Ireland's best-known bookmaking brands.

Author: Jed Nykolle Harme

The Best Use of Experiential Marketing category at the Irish Sponsorship Awards 2025 last year recognised four standout finalists delivering excellence in festival activation, sensory engagement, and consumer experience that deepened brand connection, enhanced product awareness, and positioned organisations as authentic cultural partners across music, sustainability, food, and entertainment sectors. These shortlisted organisations demonstrated how experiential activation extends beyond traditional sponsorship visibility to create immersive environments where consumers experience meaningful brand connection, memorable participation, and genuine emotional engagement shaping brand perception and commercial outcomes.

Author: Jed Nykolle Harme

Corporate Pride sponsorship is declining globally. With Dublin Pride 2026 retaining strong brand backing, Irish sponsors have a real opportunity to lead where others have retreated.