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HyGo becomes Athletics Ireland's official hydration partner
Athletics Ireland has named HyGo Irish Still Spring Water as its new Official Hydration Partner. The Tipperary-produced brand replaces Change Hydrate in a newly filled national sponsorship category.
FDC Group sponsors schools through biodiversity education partnership
FDC Group has partnered with Biodiversity in Schools to sponsor 13 schools nationwide via an employee-led scheme. The Cork-based accountancy and agri consultancy firm funded a year of nature education resources for schools.
Ciara Meany brought sports marketing expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Ciara Meany, Sponsorship & Marketing Manager at Munster Rugby, joined the judging panel at the Irish Sponsorship Awards 2025, bringing experience across sports sponsorship, retail marketing, and strategic commercial partnership development with advanced qualifications in marketing and business strategy. With experience overseeing strategic commercial partnerships in sports whilst balancing sponsor objectives with brand visibility and audience engagement, Ciara's expertise in long-term value-driven partnerships informed the judging panel's evaluation of sponsorship authenticity and measurable commercial alignment.
Beyond the Badge: What Rising Replica Kit Prices Mean for Irish Football Sponsorship Strategy
50% of PL fans cannot afford replica shirts priced up to £90. For Irish sponsors, the data is a clear prompt to build fan engagement beyond the shirt.
Baker Estates renews Dartmouth Royal Regatta sponsorship
Baker Estates has returned as Platinum Sponsor of the Port of Dartmouth Royal Regatta for a seventh consecutive year. The Devon housebuilder will host a stand at the 181st regatta this August.
OMODA joins Lloyds Tour of Britain as automotive partner
OMODA has signed as Official Automotive Partner of the Lloyds Tour of Britain Women and Men races. The deal covers race-day activations, mountain classifications and the official vehicle fleet.
Domino's renews Basketball Ireland title sponsorship through 2029
Domino's has signed a new three-year deal as title sponsor of Basketball Ireland's Super League and Division One competitions. The renewal covers the 2026/27 to 2028/29 seasons across the national basketball calendar.
BOYLE Sports expands English football portfolio with Leeds United tie-up
BOYLE Sports has signed a multi-year deal to become Leeds United's UK and Ireland betting partner. The Dundalk-based bookmaker gains Elland Road signage and fan activations throughout the Premier League season.
Mercedes-Benz renews Traitors Ireland car sponsorship
Mercedes-Benz Ireland has renewed its sponsorship of RTÉ's The Traitors Ireland, returning as official car partner for a second season. The deal extends the automaker's integration into RTÉ's highest-profile entertainment format.
Seibhe Hannon brought FMCG expertise and creative thinking to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Seibhe Hannon, Brand Manager at Ballymaloe Foods, joined the judging panel at the Irish Sponsorship Awards 2025, bringing diverse FMCG marketing experience across brand management, ambassador roles, distributor partnerships, and strategic brand development. With experience spanning brand management, alcohol industry activation, law firm marketing, and distributor-side FMCG strategy, Seibhe's creative approach to brand building and unconventional thinking informed the judging panel's evaluation of sponsorship innovation and authentic consumer engagement.
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