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Explore industry news, insights, and updates from the Irish Sponsorship Awards.
Smurfit Westrock becomes first Irish company to reach Ryder Cup worldwide partner status
Irish-founded global packaging giant Smurfit Westrock has become a worldwide partner and official packaging innovation partner of the Ryder Cup for its next three editions. The deal makes Smurfit Westrock the first Irish company to reach the tournament's top sponsorship tier.
Applegreen's Barretstown partnership finalist for Social Impact Award at Irish Sponsorship Awards 2025
Shortlisted for nationwide fundraising and therapeutic programme support last year, Applegreen's Barretstown partnership reached the Social Impact Award final at the Irish Sponsorship Awards 2025. The partnership demonstrates how retail networks can mobilise customers, employees, and suppliers toward shared social purpose, establishing a model for multi-stakeholder engagement delivering tangible outcomes for seriously ill children.
Friction Points to Fuel Points: How Solving Fund Finance Inefficiencies Can Unlock Private Markets Growth
Private Funds CFO’s survey finds GPs frustrated by fund finance friction, from burdensome information requests to incomparable term sheets. Ireland’s €5.4 trillion fund sector stands to gain most from fixing it.
MK2 Lift Trucks upgrades Club Doncaster partnership with North Stand sponsorship
South Yorkshire forklift truck specialist MK2 Lift Trucks has upgraded its Club Doncaster partnership, becoming platinum partners and official sponsors of the North Stand at the Eco-Power Stadium. The deal builds on a three-year commercial relationship with the club.
Lidl and Schwarz Group strike landmark UEFA partnership ahead of Euro 2028
Supermarket chain Lidl has secured a five-year partnership with UEFA covering men's national team competitions, including Euro 2028 in the UK and Ireland. Parent company Schwarz Group becomes UEFA's first-ever strategic corporate partner under the wider deal.
Kildare Village backs Padel Federation of Ireland to grow women's participation
Kildare Village has become the official sponsor of the Padel Federation of Ireland's Women in Padel Programme. The 12-month partnership aims to increase female participation in the sport through coaching, open days and community events across Ireland.
Cadbury expands FAI partnership to back both Ireland senior football teams
Cadbury has expanded its FAI partnership to sponsor both Ireland's men's and women's senior football teams. The "Paint March Green" campaign launches ahead of critical World Cup qualification fixtures for both squads.
Galgorm Collection backs Antrim Camogie Minors in new community sponsorship deal
Northern Ireland hospitality group Galgorm Collection has partnered with the Antrim Camogie Minor squad as part of its community engagement strategy. The deal extends the group's local sporting sponsorship portfolio across Northern Ireland.
Qualys renews San Francisco Unicorns partnership through 2027 Major League Cricket seasons
Qualys, a United States cloud-based IT, security and compliance solutions provider, has extended its major partner status with San Francisco Unicorns for the 2026 and 2027 seasons of Major League Cricket, America's first professional T20 league.
Mediheal extends KBO Futures League title sponsorship for third year
Mediheal, the flagship brand of South Korean cosmetics company L&P Cosmetic, has secured title sponsorship of the KBO Futures League for a third consecutive year. The agreement includes continuation of the monthly rookie award programme established in 2024.
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