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Explore industry news, insights, and updates from the Irish Sponsorship Awards.

Fordel sponsors Business Today on Newstalk's The Hard Shoulder in Irish B2B media deal

Author: Jed Nykolle Harme

Irish wealth management firm Fordel has been announced as the new sponsor of Business Today on Newstalk's The Hard Shoulder. The deal was brokered by Digital Impact and NDAS, targeting Ireland's business owners, executives and senior professionals.

Club Orange signs four-year title sponsorship of Men's and Women's FAI Cups

Author: Jed Nykolle Harme

Irish soft drinks brand Club Orange has been announced as the new title sponsor of both the Men's and Women's FAI Cups in a four-year deal running through to 2029. The partnership replaces Sports Direct as the competitions' title partner.

Gala Retail's Ireland's Best Baker shortlisted for dual categories at Irish Sponsorship Awards 2025

Author: Jed Nykolle Harme

Shortlisted for brand-owned content creation last year, Gala Retail's Ireland's Best Baker partnership with Virgin Media TV reached the Innovation in Sponsorship and Best Multi-Platform Sponsorship finals at the Irish Sponsorship Awards 2025. The campaign demonstrated how reversed sponsorship models can deliver integrated brand ownership, establishing a framework where retailers create broadcast content rather than sponsor existing properties.

Beyond Potential: Why Deloitte’s $3 Billion Forecast Makes Women’s Sport the Sponsorship Opportunity Irish Brands Cannot Ignore

Author: Jed Nykolle Harme

Deloitte forecasts $3bn in women’s sport revenues in 2026. With ONSIDE naming it a top Irish sponsorship platform, the commercial case for investment has never been stronger.

Hankook Tire secures headline sponsorship of Everything Electric UK 2026 across all three venues

Author: Jed Nykolle Harme

South Korean tyre manufacturer Hankook Tire and Technology has secured headline sponsorship of Everything Electric UK 2026 across all three regional editions. The deal marks a significant upgrade from the company's previous involvement in the event.

BAM UK and Ireland named title sponsor of Kirkcaldy Parks Running Festival

Author: Jed Nykolle Harme

Construction and engineering firm BAM UK and Ireland has been named title sponsor of the Kirkcaldy Parks Running Festival, returning on 29 and 30 August 2026. The deal reflects BAM's active project footprint across Kirkcaldy and the wider Fife region.

AbbeyAutoline extends Ulster Rugby partnership as deal reaches ten-year milestone

Author: Jed Nykolle Harme

Northern Ireland insurer AbbeyAutoline has extended its Ulster Rugby partnership, retaining naming rights to the AbbeyAutoline Family Stand at Affidea Stadium. The renewal marks ten years of collaboration between the two organisations.

Carnivore Meats signs three-year main sponsorship deal with Sean O'Mahonys GAA club

Author: Jed Nykolle Harme

Dundalk-based regional beef supplier Carnivore Meats has become the main sponsor of Sean O'Mahonys GAA club in a three-year deal. The partnership will see the company's branding featured on the club's first team jerseys.

Evara named lead sponsor of Ireland Women's cricket teams in multi-year Cricket Ireland deal

Author: Jed Nykolle Harme

Ireland's largest privately-owned homebuilder Evara has become the lead sponsor of the Ireland Women's Senior and Under-19 cricket teams in a multi-year partnership with Cricket Ireland. The deal also extends to four All-Ireland Club Cup competitions.

Coerver Coaching finalist for Best Societal Sponsorship at Irish Sponsorship Awards 2025

Author: Jed Nykolle Harme

Shortlisted for primary school football access last year, Coerver Coaching Leinster's schools programme reached the Best Societal Sponsorship final at the Irish Sponsorship Awards 2025. The programme demonstrates how corporate-funded coaching can deliver inclusive sport introduction and wellbeing outcomes, establishing a scalable model for community access through sponsorship.

Discover What's Happening

Irish Sponsorship Awards 2025

November 13th, 2025

Royal Marine Hotel, Dun Laoghaire

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