SWM Recycling becomes Exeter City's Big Screen sponsor

Exeter City FC has announced SWM Recycling as the new Big Screen sponsor at St James Park for the next two seasons, giving the waste management and recycling specialist prominent branding in front of every home crowd at the League One club. The North Devon-based company's logo will appear on the stadium screen throughout the 2026/27 and 2027/28 seasons, building on its earlier role as a matchday ball and match sponsor at fixtures including Exeter's League One game against Stevenage in September 2024.

SWM Recycling is a North Devon-based waste management and recycling company that has previously sponsored Exeter City matchday fixtures as ball sponsor. The company does not publicly disclose turnover.

Exeter City FC is an English professional football club based at St James Park in Exeter, playing in EFL League One and majority owned by the not-for-profit Exeter City Supporters' Trust. The club began the 2026/27 season, its 125th anniversary year, with Nevada Construction as its new front-of-shirt sponsor and principal partner, replacing outgoing sponsor HEL Performance. The club does not disclose sponsorship-specific financial terms.

The deal upgrades SWM Recycling from a one-off matchday sponsor to a season-long stadium fixture, extending an existing commercial relationship rather than starting a new one.

The Big Screen sits within a wider sponsorship structure at St James Park that includes Nevada Construction's front-of-shirt and main stand sponsorship, alongside recurring matchday sponsors such as RGB Building Supplies and PKF-Francis Clark, and advertising packages the club markets from around £500 per season across the stadium and its social media channels.

For the sector, permanent in-stadium assets such as big screens offer regional businesses recurring, cumulative exposure across a full season rather than the single-match visibility of programme or ball sponsorship, at a lower cost than front-of-shirt deals. Exeter City markets its own sponsorship inventory on reach of more than 7,000 fans inside the stadium and over 300,000 across its social media platforms per matchday.

The renewal illustrates how lower-league clubs increasingly structure sponsorship inventory in tiers, from one-off matchday packages through to season-long stadium assets, giving regional businesses multiple entry points into club sponsorship regardless of budget.

Source: Exeter City FC / SWM Recycling