Eavan Mulligan brought authentic storytelling expertise to judging panel at Irish Sponsorship Awards 2025

Looking back on last year's awards, Eavan Mulligan, founder of Nudge marketing and content agency, brought 20 years of commercial marketing experience to the judging panel at the Irish Sponsorship Awards 2025, strengthening the evaluation process with deep expertise in authentic storytelling and content-driven brand activation.

As founder of Nudge, Eavan has built a marketing and content agency that cuts across industries, from sport and engineering to luxury travel, from education to film and television. This cross-sector positioning reflects her understanding that authentic storytelling transcends industry boundaries, requiring instead genuine insight into audience values, cultural moments, and narrative authenticity.

Eavan's particular passion centres on the art of authentic storytelling through video, recognising that compelling visual narrative distinguishes memorable brand activations from forgettable sponsorship placements. Her deep expertise in sport and sponsorship positioning her as a valuable evaluator of how effectively sponsorship entries translate brand investment into stories audiences genuinely want to engage with.

Her documentary credentials reflect substantial creative achievement beyond conventional marketing practice. She has co-produced four documentaries, including the Royal Television Award-winning "New Gaels," an RTÉ-commissioned piece that captured the authentic heart of GAA culture. This documentary work demonstrated her capability to distil complex cultural narratives into compelling visual stories that resonate with broad audiences whilst maintaining editorial integrity.

The success of "New Gaels" highlighted Eavan's understanding of how authentic storytelling requires patience, cultural immersion, and genuine respect for subject matter rather than superficial narrative imposition. This documentary sensibility directly informs her approach to brand storytelling at Nudge, treating every client project with the same commitment to authenticity, character development, and audience connection that distinguished her award-winning documentary work.

At Nudge, Eavan applies that documentary sensibility across all client engagements, turning brand stories into content people actually want to watch, read, or listen to. Her philosophy reflects recognition that sponsorship effectiveness increasingly depends on content quality and narrative authenticity rather than visibility volume or placement frequency.

Her cross-industry client experience, spanning sport, engineering, luxury travel, education, and entertainment, provided her with comparative perspective on how storytelling requirements and audience expectations vary across different sectors. This breadth positioned her to evaluate sponsorship entries with understanding of context-specific narrative demands and cultural relevance assessment.

For past winners, category details, and updates, visit the official Irish Sponsorship Awards website and subscribe to the newsletter for exclusive insights and coverage from Ireland's sponsorship sector.