Sponsorship thinking is strategically shifting

New research reveals a significant evolution in sponsorship approaches. Ninety-three percent of industry leaders recognise the critical importance of investing in sporting infrastructure to unlock future opportunities, particularly for hosting major international events. While traditional sports remain strong, there's a clear appetite for innovation and diversification, with three in five members seeing emerging sports as a valuable way to engage new audiences and stand out. Furthermore, despite a slight dip, 85% still view sports personalities as effective brand endorsers, with half considering working with an ambassador in the next two years.

Explore the full insights into these evolving sponsorship trends. Read the full article to learn more.