Snapchat and American Eagle Launch First-of-Its-Kind Snap Map Shopping Experience

Snapchat has teamed up with American Eagle in a unique back-to-school campaign that brings retail to the Snap Map. Over 800 American Eagle stores across the U.S. are now featured as Promoted Places, marked with a custom emoji and linked directly to summer arrivals and shopping options.

This new ad format blends location data, user-generated content, and e-commerce — giving Snapchatters an immersive, shoppable map experience. Users can explore store details, watch AE creator content, and even shop online, all within the app.

With 400 million monthly Snap Map users and 95% of Snapchatters planning to shop in-store for back-to-school, the partnership signals a powerful new retail engagement channel.

Snap Map is no longer just for finding friends — it’s a growing destination for digital discovery and real-world commerce.

Catch Snap Map now and discover your nearest American Eagle store with its latest arrivals with just a tap here.