Singapore’s #HuntTheMouse cash hunt partners with Agoda

Agoda has become the main sponsor of Singapore’s #HuntTheMouse, the country’s largest community treasure hunt running from 16 October to 14 December 2025. The partnership integrates Agoda branding across selected coins, linking the challenge to its Flights campaign and boosting the company’s visibility across both physical and digital platforms.

Organised by local company Sqkii, #HuntTheMouse offers participants a chance to discover over 600 hidden coins with real cash prizes. Players follow daily clues via social media and a real-time interactive map, creating an engaging experience that blends physical discovery with digital participation.

Pranjal Kalra, Country Director Singapore at Agoda, highlighted the sponsorship’s alignment with the brand’s mission to connect people to travel adventures while engaging the community. Sqkii CEO Kenny Choy noted that the treasure hunt fosters intergenerational and cross-cultural participation, making it a natural fit for Agoda’s involvement.

By sponsoring a high-visibility, interactive event, Agoda strengthens its local brand presence and demonstrates how experiential marketing can complement traditional campaigns, driving engagement and awareness among a diverse audience.

Learn more about how Agoda is turning sponsorship into an interactive brand experience in the full article.