Engine secures presenting sponsorship of Myrtle Beach Bowl

ESPN Events has appointed Engine, a modern U.S.-based business and group travel platform, as the presenting sponsor of the 2025 Myrtle Beach Bowl. The college football bowl game, now officially titled the Myrtle Beach Bowl presented by Engine, is scheduled for 19 December at Brooks Stadium in Conway, South Carolina, and will be broadcast on ESPN and the ESPN App.

Engine provides an all-in-one travel management platform designed to simplify business travel, including single-invoice billing, flexible bookings, and room block coordination for corporate offsites, sports teams, and group events. The sponsorship positions Engine as a visible partner in collegiate sports while highlighting its technology-driven travel solutions.

“College bowl games are a celebrated American tradition,” said Elia Wallen, Founder and CEO of Engine. “As presenting sponsor, Engine can connect fans and participants with seamless travel options. This partnership represents the first of many as we expand our presence in sports and live events.”

The Myrtle Beach Bowl, owned and operated by ESPN, draws teams from NCAA Division I conferences, including Conference USA, the Mid-American Conference, and the Sun Belt Conference. In addition to sports exposure, the partnership allows Engine to reach more than 60 million viewers and 650,000 annual attendees across ESPN Events’ portfolio.

Engine supports over one million business travellers in the U.S., offering access to nearly every hotel, airline, and car rental provider. Its platform enables businesses to manage travel spend efficiently while facilitating group bookings and corporate events. The company is backed by Telescope Partners, Blackstone, Elefund, and Permira.

Discover the full details of Engine’s strategic sponsorship and its impact on collegiate sports and corporate travel in the complete story.