Cortefiel enters Ireland with agile retail format backed by Multiply Group

Spanish fashion brand Cortefiel has launched in Ireland through a new partnership with Shaws Department Stores, marking a shift from its traditional standalone expansion strategy. Ten shop-in-shop locations have opened across key Irish cities, showcasing the brand’s womenswear collections in over 600 square metres of retail space.

Rather than independent stores, the move introduces a flexible “corner” retail model under the new Loft concept—designed to enable faster, leaner market entry and scale. This blended approach pairs physical presence with online reach via both Cortefiel’s and Shaws’ e-commerce platforms.

With backing from new majority shareholder Multiply Group, Cortefiel is signalling its intent to grow globally with a more adaptive, data-informed footprint.Want to see how the corner model is reshaping global retail? Read the full article here.