Cadbury redefines airport sponsorship with immersive gate takeover

Author: Ad World
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Cadbury has launched a 12-month gate takeover at Dublin Airport—marking a media first in both Ireland and the UK. This bold move transforms key airport gates into immersive brand experiences, blending cutting-edge technology like holograms with local culture and storytelling. The activation infuses Cadbury’s signature warmth with distinctly Irish visuals and language, reimagining a transit space as a site for emotional connection. For sponsors, it’s a powerful reminder that meaningful brand engagement doesn’t have to compete for attention—it can own the moment entirely.


Read the full article to explore how creativity and cultural resonance are reshaping sponsorship in transit environments. 



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