BOYLE Sports becomes official betting partner of Northern Ireland Football League

BOYLE Sports, an established Irish bookmaker operating 34 retail shops across Northern Ireland, has been named the Official Betting Partner of the Northern Ireland Football League (NIFL) under a new multi-year agreement.

The partnership covers the Men’s and Women’s Premierships, Championship, and Premier Intermediate league, and includes the title sponsorship of the NIFL Women’s League Cup for the 2026 season.

The sponsorship embeds BOYLE Sports across broadcast coverage on BBC and DAZN, digital and social channels, matchday branding, interview backdrops, and wider league content including podcasts and awards. The partnership also integrates the brand’s Sub Swap offer on official referees’ substitution boards, giving bettors an extra opportunity if a player is substituted.

BOYLE Sports will support fan engagement throughout the season, aligning with its ‘Back Yourself’ ethos to encourage active participation with the sport, clubs, and local football communities. The bookmaker already employs over 175 people in Northern Ireland, reinforcing its long-standing commitment to local communities and sport development.

Vlad Kaltenieks, CEO of BOYLE Sports, said: “Football isn't just sport in Northern Ireland - it's community, identity, and aspiration. Partnering with NIFL means backing the entire ecosystem, from grassroots to elite. We're already part of this community, and this partnership deepens our commitment to investing responsibly in the game and the people who make it matter.”

Gerard Lawlor, CEO of the NIFL, added: “BOYLE Sports has been a long-standing investor in local football, and their continued backing strengthens the commercial sustainability of our clubs and the communities they serve. This partnership will create new revenue opportunities, enhance our league’s market presence, and deliver measurable value to both our clubs and the wider football ecosystem.”

Discover the full scope of BOYLE Sports’ NIFL partnership and its commercial opportunities for brands in the complete story.