Uniqlo secures first major US sports sponsorship with Dodger Stadium field naming rights

Japan-based apparel retailer Uniqlo has unveiled Uniqlo Field at Dodger Stadium in Los Angeles, marking the first time in the history of the third-oldest ballpark in Major League Baseball that the playing surface has carried a sponsor name, and the company's first major sports sponsorship in the United States.

The Asahi Shimbun reported that the naming rights deal, which took nearly a year to negotiate, was unveiled on 25 March 2026 on the eve of the Los Angeles Dodgers opening their bid for a third consecutive World Series championship.

Uniqlo, a subsidiary of Fast Retailing, operates more than 2,400 stores globally, with a strong presence in Japan, Asia, Europe and Canada, and nearly 80 US stores — primarily in malls — with aggressive expansion plans underway in the American market.

The deal places Uniqlo's red-and-white signage at several locations across the stadium, including the batter's eye in centre field, on the facade beneath the press box, and along the baselines.

Tadashi Yanai, founder of Uniqlo and widely recognised as Japan's richest individual with a net worth of approximately $62 billion (€57 billion / ¥9.8 trillion), said every one of the company's team has become fans of the Los Angeles Dodgers because of the outstanding performances of Japanese players, referring to the presence of Shohei Ohtani, Yoshinobu Yamamoto and Roki Sasaki on the roster.

Koji Yanai, senior executive officer at Fast Retailing and son of Tadashi Yanai, said he hopes fans will come to like and love the partnership in the near future.

See the full details of this landmark stadium naming rights agreement.