Tokenfi sponsors England cricket tour of Ireland

Floki’s TokenFi has been announced as the title sponsor for the England cricket team’s three-match T20 International series in Dublin, running from 17–21 September 2025. Branding will feature prominently across series logos, pitch mats, boundary ropes, perimeter boards, and post-match backdrops, reaching an estimated 30 million viewers across the UK, Ireland, India, Pakistan, the Caribbean, and Sub-Saharan Africa.

The partnership follows TokenFi’s previous sponsorship of the West Indies tour of Ireland, which attracted over 20 million viewers, reinforcing the platform’s growing presence in international sports marketing. Broadcast partners for the Dublin series include TNT Sport, Supersport, Rush, Fancode, and Tapmad, providing extensive global coverage across multiple platforms.

The sponsorship coincides with the launch of Nimbus, TokenFi’s new airdrop automation platform on the BNB Chain, which aims to streamline token distribution and enhance engagement for crypto projects. By combining high-visibility sports sponsorship with innovative blockchain solutions, TokenFi is positioning itself at the intersection of sports, entertainment, and decentralized finance.

For the England cricket series, the sponsorship provides multi-layered brand exposure, from on-field assets to digital and broadcast media, ensuring visibility to a diverse and engaged international audience. This strategic alignment highlights the growing trend of cryptocurrency platforms leveraging global sporting events to accelerate adoption and brand recognition.

Learn how TokenFi is leveraging sports sponsorship to drive brand visibility and platform adoption globally. Read it here.