Spinny named title sponsor of Ireland vs India T20I series at Stormont

Cricket Ireland has named Spinny, an India-based full-stack used car platform, as title sponsor of the forthcoming Ireland vs India T20I series at Stormont, now officially branded the Spinny Cup, as reported by SportsMint Media.

The cooperation was made possible through Cricket Ireland's association with ITW Universe, ahead of an international series set to take place at Stormont.

The deal marks a significant step in Spinny's growing sports marketing portfolio, as the brand extends its presence in cricket through partnerships targeting high-profile international fixtures. Cricket Ireland welcomed the sponsorship as an opportunity to engage supporters and raise awareness of the Ireland vs India series among cricket fans in both countries.

The deal also supports Cricket Ireland's business plan to draw in foreign companies to help the sport flourish in the nation while capitalising on the popularity of touring teams like India.

Spinny's involvement in the series is consistent with a broader trend of Indian consumer brands using cricket sponsorships outside India to reach diaspora audiences and build international brand recognition, particularly through bilateral series involving the Indian national team.

Cricket fans across both nations are expected to follow the T20I series closely, giving Spinny access to a large and engaged audience across digital and broadcast platforms at a time when Ireland is building its profile as an international cricket destination.

The Spinny Cup series at Stormont also carries strategic importance for Cricket Ireland beyond its commercial dimension. India's status as one of the most commercially valuable touring teams in world cricket makes the fixture a key asset in Cricket Ireland's efforts to grow its sponsor base and demonstrate the commercial viability of international cricket in Ireland to potential partners.

Spinny has previously activated sponsorship deals across Indian domestic cricket and has been expanding its sports marketing footprint as the brand pursues broader consumer awareness both within India and in markets with significant Indian diaspora populations, including the United Kingdom and Ireland.

The series is expected to draw strong attendance at Stormont and significant viewership across streaming platforms, providing Spinny with sustained brand exposure throughout the fixture.

Access the full details of Spinny's title sponsorship of the Ireland vs India T20I series.