PwC extends All-Stars partnership for three more years

PwC Ireland has renewed its title sponsorship of the GAA/GPA and Camogie Association All-Stars for a further three years, extending a partnership that began in 2017. The agreement continues the firm's support of one of the most prominent recognition programmes in Gaelic games.

Business Plus reported that the renewed agreement covers the PwC All-Stars for men's and women's football and hurling, the PwC Camogie All-Stars, the GAA/GPA Player of the Month awards and the GPA Women's Player of the Month awards. PwC has also been title sponsor of the Camogie All-Stars since 2022.

Enda McDonagh, managing partner at PwC Ireland, said: "We are delighted to extend our partnership with the GAA/GPA and the Camogie Association for a further three years."

He continued: "These awards celebrate the very best of Gaelic Games, recognising not only exceptional individual male and female talent but also the dedication, commitment and teamwork that underpins success. At PwC, we are proud to support programmes that inspire excellence and create positive impact in communities across Ireland. We look forward to continuing our support of players and the organisations that work tirelessly to grow and develop our national games."

The governing bodies welcomed the renewal, highlighting the role of the awards in recognising player achievement throughout the championship season and continuing support for Gaelic games across Ireland.

Jarlath Burns, president of the GAA, said: "We are delighted that PwC has renewed its commitment to Gaelic games through this partnership."

He added: "The All-Stars awards occupy a special place in our games, recognising the exceptional skill, dedication and leadership displayed by players throughout the championship season as a whole. PwC has been a valued supporter of Gaelic games for many years, and we look forward to continuing to work together to celebrate excellence and inspire future generations of players across the country."

The Camogie Association and the Gaelic Players Association also welcomed the extension, with both organisations stating that the continued partnership will help recognise player achievements while supporting the ongoing development of Gaelic games over the next three years.