National Beverage Company names Sprite sponsor of Palestinian U-18 basketball team

Palestine's National Beverage Company has signed a sponsorship agreement with the Palestinian Basketball Federation, making Sprite the official and exclusive beverage sponsor of the Palestinian U-18 national basketball team for its participation in the 2026 Asian Cup qualifiers, as reported by Sada News Agency.

The agreement was signed at the company's headquarters in the presence of Imad Al-Hindi, general manager of the National Beverage Company Coca-Cola/Kabi, and Ibrahim Habash, president of the Palestinian Basketball Federation.

Under the terms of the deal, the Sprite brand logo will appear on the team's official uniform in accordance with FIBA regulations, and the brand will also feature across activities and media materials related to the team's participation in the qualifiers.

Al-Hindi said the sponsorship reflected the company's investment in Palestinian youth. "At the National Beverage Company, we believe in the importance of investing in the capabilities of Palestinian youth, and we take pride in supporting the Palestinian U-18 basketball team in this important continental participation," he said. "Our sponsorship reflects our ongoing commitment to supporting national sports and enhancing Palestine's presence in regional and international sports forums."

Al-Hindi further highlighted the strategic alignment between the deal and the company's broader youth-focused agenda. "This sponsorship extends the National Beverage Company's strategy to support initiatives and programs targeting youth, believing in their pivotal role in shaping the future," he said. "We are proud that the Sprite brand is a partner of the Palestinian U-18 basketball team in this important participation."

Habash welcomed the partnership and underlined its practical value for the federation. "We thank the National Beverage Company for this sponsorship, which represents an important support for the Palestinian U-18 team during its preparation and participation in the Asian Cup qualifiers," he said. "This partnership reflects the mutual trust between the federation and leading national institutions, and it contributes to providing the appropriate conditions for players to deliver their best levels."

Habash added that private sector support is a core enabler of the federation's development ambitions. "Support from national partners is essential in enhancing the chances of success and achieving accomplishments," he said.

The agreement is described as a model of partnership between the private sector and national sports institutions, contributing to the readiness of Palestinian teams for external competition and strengthening Palestine's visibility across regional sporting platforms.

View the full details of the National Beverage Company's sponsorship of the Palestinian U-18 basketball team.