MK2 Lift Trucks upgrades Club Doncaster partnership with North Stand sponsorship

South Yorkshire-based forklift truck specialist MK2 Lift Trucks Ltd has elevated its partnership with Club Doncaster, becoming platinum partners and official sponsors of the North Stand at the Eco-Power Stadium, deepening a commercial relationship that now spans three years.

Insider Media reported that the upgraded deal will increase MK2's brand visibility through matchday exposure and broadcast coverage, while providing continued investment into the club and its operations.

The expanded agreement builds on MK2's existing support for Dons RLFC and community programmes, with the company also backing grassroots rugby in Bentley as part of its broader community sport investment across the region.

Mark Middleton, owner of MK2 Lift Trucks, said the company is incredibly proud of its sponsorship with Club Doncaster, adding that as a local business based close to the stadium, it feels right to give back to the community wherever possible, and that the North Stand sponsorship has been one of the highlights of the business in recent years.

Laura Hemstock, head of sales at Club Doncaster, described MK2 Lift Trucks as a fantastic example of a local business fully embracing what Club Doncaster is all about, noting that their commitment over the past three years has been unwavering and that partnerships of this kind are vital to the continued growth of Club Doncaster.

The deal reflects a growing trend of regional industrial and logistics businesses using sport sponsorship as a platform for community engagement and brand visibility beyond traditional B2B marketing channels.

Read the full story behind this expanded regional sponsorship partnership.