KPMG wins Best Sports Sponsorship for Women Award at Irish Sponsorship Awards 2025

Looking back on last year’s highlights, KPMG secured the Best Sports Sponsorship for Women award at the Irish Sponsorship Awards 2025, celebrated for its powerful Inspiring the Future campaign that elevated women’s sport while delivering strong reputational and recruitment outcomes.

The campaign brought together three of Ireland’s most influential sporting figures, Leona Maguire, Rachael Blackmore, and Rhasidat Adeleke, to create a cohesive sponsorship platform focused on inspiration, inclusion, and opportunity. 

Judges highlighted the campaign’s reach beyond elite sport, praising its engagement with grassroots programmes and schools nationwide. By connecting young girls with visible role models across different sporting disciplines, the initiative delivered meaningful access, inspiration, and aspiration, alongside clear and measurable brand outcomes.

“KPMG stood out for its impactful and inspiring sponsorship activations. By engaging grassroots sports and schools, each partnership gave young girls access to role models while driving measurable results. This campaign exemplifies how thoughtfully executed sponsorships can be a powerful force for good, delivering both social impact and clear performance outcomes,” the judges said.

The recognition reflects the continued evolution of the Irish Sponsorship Awards, where winning campaigns are increasingly distinguished by their ability to align purpose with performance. KPMG’s success demonstrates how strategic sports sponsorships, when underpinned by authentic values and rigorous execution, can deliver lasting impact for brands and communities alike.

For years, the Irish Sponsorship Awards have provided a leading platform for recognising excellence across Ireland’s sponsorship landscape, celebrating initiatives that combine creativity, strategy, and measurable results. KPMG’s win reinforces the role of women’s sport sponsorship in shaping progressive brand narratives and inspiring future generations.

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