Karen Price brought creative content expertise to judging panel at Irish Sponsorship Awards 2025

Looking back on last year's awards, Karen Price, Creative Director at STUDIO at News Ireland and Onic, brought 14 years of award-winning creative content production experience to the judging panel at the Irish Sponsorship Awards 2025, strengthening the evaluation process with comprehensive expertise in creative strategy and multi-format content delivery.

As Creative Director at STUDIO at News Ireland and Onic, Karen leads an award-winning creative content studio within the News UK and Ireland Group, a position reflecting her capability to oversee sophisticated creative operations producing content across diverse formats and audience contexts. Her leadership of this content studio positioned her to evaluate sponsorship entries with understanding of how creative excellence translates into measurable audience engagement and brand impact.

Karen's collaboration with high-profile clients including SEAT Ireland, Heineken, Dunnes Stores, Simply Better, Road Safety Authority Ireland, and Disney+ demonstrated her capability to deliver creative solutions across fundamentally different brand categories, consumer segments, and strategic objectives. This diverse client experience equipped her with comparative perspective on how creative approaches require customisation for specific brand contexts rather than formulaic application of standardised methodologies.

Her expertise spans diverse content formats, videos, radio, social activations, podcasts, magazines, and virtual events, reflecting understanding that modern sponsorship effectiveness requires multi-channel creative coordination and format-appropriate storytelling. Her capability to conceive and execute content across these varied platforms positioned her as a valuable judge assessing whether sponsorship entries demonstrate creative versatility and format authenticity.

Karen's previous role as creative lead at Epsilon for Google's global communications reflected her capability to manage sophisticated creative projects within complex organisational environments. This experience equipped her with understanding of how creative excellence must balance brand governance, regulatory compliance, and measurable business objectives rather than pursuing creative ambition in isolation.

Her three-year tenure as guest lecturer on the MA Advertising course at TU Dublin demonstrated her commitment to advancing creative practice within the industry. Her thought leadership contributions to emerging advertising professionals reflected her engagement with contemporary creative thinking and emerging audience engagement methodologies.

With judges bound by strict confidentiality and guided by rigorous evaluation standards, the integrity and credibility of the process remained paramount.

For past winners, category details, and updates, visit the official Irish Sponsorship Awards website and subscribe to the newsletter for exclusive insights and coverage from Ireland's sponsorship sector.