Irish Distillers wins Best Use of Experiential Marketing at Irish Sponsorship Awards 2025

Irish Distillers won Best Use of Experiential Marketing at the Irish Sponsorship Awards 2025 held just last month, celebrated for its innovative approach to deepening consumer engagement through memorable experiences.

The award-winning campaign at All Together Now seamlessly blended music, cultural relevance, and immersive activations, demonstrating how thoughtful strategy and creative execution can drive meaningful engagement.

The campaign stood out for its ability to connect with audiences on multiple levels—integrating pre-festival artist promotions, high-quality on-site experiences, and cross-channel activations—while delivering measurable results.

Judges highlighted the campaign’s seamless integration of pre-festival artist promotion, on-site activations, and cross-channel execution, noting how each element reinforced the others to create a cohesive, immersive brand experience that engaged audiences before, during, and after the festival.

“Irish Distillers delivered an excellent entry, showcasing a 360° sponsorship strategy that seamlessly integrated pre-festival artist promotion, high-caliber on-site activations, and cross-channel execution. The campaign combined strategic thinking, innovative activations, and clearly defined KPIs to amplify both brand and artist impact,” the judges said.

The achievement forms part of a broader progression within the Irish Sponsorship Awards, reflecting rising standards for sophisticated, impact-focused marketing models. Irish Distillers’ success underscores how strategic planning, innovative activations, and measurable outcomes can create meaningful engagement and set new benchmarks in the sector.

For years, the Irish Sponsorship Awards served as a leading forum for recognising excellence, brought together senior decision-makers, major brands, and agencies to showcase sponsorship initiatives that shaped Ireland’s marketing landscape.

Visit the awards’ official website to view past winners, explore categories, and subscribe to the newsletter for updates, insights, and industry announcements.