Hyundai Ireland continues sponsorship of Dancing with the Stars

Hyundai Ireland, the Irish division of the global automotive company, has extended its lead sponsorship of RTÉ’s Dancing with the Stars for a third consecutive year. The agreement covers television, radio, online, and print, reinforcing Hyundai’s presence across multiple audience touchpoints in Ireland.

The 2026 season on RTÉ One and RTÉ Player will feature 12 well-known personalities paired with professional dancers performing new routines live each week. The judging panel, including Oti Mabuse, Brian Redmond, Arthur Gourounlian and Karen Byrne, will score performances alongside public voting, culminating in a glitter ball trophy for the winning duo.

Hyundai’s sponsorship package is comprehensive, including 396 credited stings across RTÉ One and RTÉ One +1, integration during repeats, branding across all live broadcasts on RTÉ Player, and featured promotional content on RTÉ’s TV and social media channels.

On radio, the sponsorship includes two 10-second credited stings during The Laura Fox Show on 2FM, which airs weekdays from 9am to 12 noon. Print coverage extends across 11 issues of the RTÉ Guide during the season.

Sarah Hayes, Marketing Director at Hyundai Ireland, said the company was delighted to return as sponsor of Dancing with the Stars, noting the series aligns with Hyundai’s quality and style.

Gareth Fitzpatrick, Managing Director at Havas Media, highlighted that the series delivers exceptional reach and emotional connection with Irish audiences, making it an ideal platform for Hyundai to showcase its leadership in quality and innovation.

Ruth Kennedy, RTÉ Video Sponsorship Manager, commented that RTÉ Media Sales were thrilled with Hyundai’s renewal, adding the series provides the perfect opportunity to connect with its loyal weekly audience of over 480,000 viewers.

Explore the full story on Hyundai Ireland’s ongoing sponsorship strategy and its impact across media platforms.