Hiscox becomes title sponsor of Ireland’s pioneering padel competition

Hiscox has signed on as the title sponsor of the inaugural Padel Irish Open, taking place from 12 to 16 November at Padel LK in Limerick. The sponsorship marks the first time a professional padel event in Ireland has secured a title partner, highlighting the sport’s growing commercial appeal.

The tournament, organised by the Padel Federation of Ireland in collaboration with ForeFront Group, will also feature on the Cupra FIP Tour, the international circuit sanctioned by the International Padel Federation. This ensures global exposure and the participation of world-class players, providing strong branding opportunities for Hiscox.

Cian Branagan, CEO of ForeFront Group, noted that the sponsorship elevates the tournament’s profile while advancing the sport nationally. Hiscox’s backing offers financial stability to develop the event annually and strengthens Ireland’s presence on the international padel stage.

Richard O’Dwyer, Managing Director at Hiscox Ireland, emphasised the alignment between the company’s focus on innovation and the sport’s momentum, noting that the partnership benefits players, fans, and organisers alike. The sponsorship highlights the strategic value of entering emerging sports markets, creating meaningful engagement with an expanding audience.

With padel gaining rapid traction in Ireland, Hiscox’s sponsorship provides visibility, credibility, and influence, demonstrating how early investment in a growing sport can generate both brand impact and community engagement.

See how Hiscox is shaping the future of Irish padel in the full article.