First Aid Beauty supports Team USA at Winter Games

First Aid Beauty has been appointed as the official skin care brand for Team USA at the 2026 Olympic and Paralympic Winter Games, which take place across Lombardy and Northeast Italy.

The US-based brand, owned by Procter & Gamble, will provide all athletes with its Ultra Repair Cream to support skin health in extreme winter conditions.

Sydney Jo Peterson, Paralympic cross-country skier, and Jamie Anderson, Olympic snowboarder, will serve as official brand representatives throughout the events, promoting First Aid Beauty’s products and athlete-focused partnership.

Catherine D'Aragon, CEO of First Aid Beauty, said: “We could not be more proud to sponsor Team USA at Milano Cortina 2026, and this partnership is especially meaningful as it marks our very first collaboration in the world of sports. The emotions of sport, the pursuit of performance and the relentless effort athletes put into their craft deeply resonate with us. At First Aid Beauty, we hold ourselves to the same standard: we approach skin care with the same heart, discipline and intention that athletes bring to their sport.”

This activation represents First Aid Beauty’s first involvement in an Olympic and Paralympic Winter Games under P&G’s ownership.

The brand described the partnership as a milestone moment as it continues its rebranding, with a focus on delivering problem-solving skin care for consumers of all genders, races, and ages.

A statement from the company added: “Team USA will be among the first to experience this next chapter of the brand's identity.”

Discover the full scope of First Aid Beauty’s Olympic and Paralympic collaboration in the complete article.

Photo credits to First Aid Beauty’s official website