Dale Farm extends sponsorship of Grand Opera House pantomime

Dale Farm, the Northern Ireland-based dairy cooperative, has extended its sponsorship of the Grand Opera House pantomime for the ninth consecutive year, reinforcing its commitment to the arts and connecting with families across the region.

The 2025 to 2026 production, “The Adventures of Pinocchio”, debuts at the Belfast theatre and is produced by Crossroads, the world’s largest pantomime producer.

The sponsorship ensures Dale Farm branding throughout the show, from theatre activations to in-venue product experiences, combining visibility with meaningful community engagement.

Caroline Martin, Head of Corporate Marketing and Communications at Dale Farm, said, “Pantomime season brings a special kind of magic and is a particular highlight in our calendar.” She added that family is central to the cooperative’s work, from producing dairy favourites enjoyed across generations to supporting local communities.

Ian Wilson, Chief Executive of the Grand Opera House, welcomed the renewal, noting Dale Farm’s long-term role in spreading panto joy across generations. “The Theatre opened its doors with a pantomime in December 1895, and we’re proud to be carrying that tradition forward 130 years later,” he said.

The production features energetic musical numbers, elaborate costumes, dazzling effects, and classic humour. Over 71,000 tickets have already been sold, highlighting its strong audience appeal. Dale Farm ice cream will also be available throughout the theatre during the run, enhancing the visitor experience.

The show runs until Sunday 11 January 2026, maintaining a collaboration that integrates brand visibility, culture, and community engagement.

Discover how Dale Farm continues to connect brand, community, and Northern Ireland’s cultural calendar through its ongoing sponsorship in the complete story.