Dalata Hotel Group returns as title sponsor of Onic Pride Vibes for 2026

Dalata Hotel Group has confirmed its return as title sponsor of Onic Pride Vibes for 2026, as reported by Irish Hotel News, continuing a partnership with Ireland's first and only dedicated LGBT+ radio station that the hotel group describes as a direct expression of its corporate diversity and inclusion commitments.

Pride Vibes is broadcasting 24/7 from now until the end of August, with the station having extended its DAB+ digital radio footprint to cover the majority of Ireland, while also maintaining its digital home on the Onic Player for a nationwide audience.

The 2026 season marks an expansion in both reach and ambition for the station, with programming focused on social action, real-world storytelling and community events alongside a schedule of music. The weekday lineup features Sean Munsanje, Stephen Byrne and Vicki Blight, with daily news updates and a dedicated Pride Guide segment covering local festival events throughout the Pride season.

Shane Mulchrone, group social impact manager at Dalata Hotel Group, said the sponsorship was a demonstration of the company's allyship and the progress it had made on inclusion internally. "We are delighted to sponsor Pride Vibes once again in 2026," he said. "Breaking down barriers to inclusion remains a key focus for us as a company, and we have made significant progress in recent years in creating an environment where everyone feels supported to grow and develop their career. With more than 11% of our colleagues identifying as part of the LGBTQ+ community, this sponsorship is an important demonstration of our allyship and commitment to supporting the community."

In addition to its digital and DAB+ broadcasts, Pride Vibes is expanding its reach into prime-time FM radio this season, with weekly syndicated Sunday shows broadening the station's audience beyond its core digital listenership.

Onic Pride Vibes first launched in 2022 and has won multiple industry awards for its content. Dalata, which operates hotels across Ireland and the UK under the Clayton Hotels and Maldron Hotels brands, has been a sponsor of Pride Vibes since 2024, with its Maldron Hotels brand serving as main sponsor in both 2024 and 2025 before Dalata Group took on the title sponsorship at group level in 2026.

The renewal reflects a broader trend of major Irish hospitality and consumer brands using purpose-led media partnerships to demonstrate inclusion credentials and reach LGBTQ+ audiences directly during the Pride season.