Beauty meets elite sport in landmark sponsorship deal

Cocoa Brown by Marissa Carter has been named the first-ever Official Beauty Partner of the KPMG Women’s Irish Open, marking a bold new play in the intersection of sport and beauty. This partnership signals more than just brand alignment—it’s a strategic move tapping into rising fan engagement, athlete influence, and the expanding commercial footprint of women’s golf.

Set against the backdrop of Carton House in July 2025, the Ladies European Tour event will showcase world-class talent and €450,000 in prize money. For sponsors, it’s not just about visibility—it’s about being part of a cultural shift. Cocoa Brown’s move positions them at the heart of that transformation, celebrating confidence, performance, and purpose.

Read the full article to explore the partnership's impact and potential