AIG doubles down on tennis with tailored club cover

AIG has deepened its partnership with Tennis Ireland, launching a bespoke Tennis Club Insurance product that addresses the sport’s specific risks—from floodlights to cyber threats. Developed by AIG and distributed exclusively by Brown & Brown, the offering is a strategic move that mirrors the insurer’s successful alignment with Golf Ireland.

For C-suite leaders, this signals a shift in how sponsorship can go beyond branding—offering practical, high-value solutions that embed a brand deeper into the sporting ecosystem. With over 190 clubs set to benefit, AIG’s move showcases how partnerships can scale impact through product innovation.

Read the full article for insight into this sponsorship strategy in action.