AbbeyAutoline extends Ulster Rugby partnership as deal reaches ten-year milestone

Northern Ireland's largest insurance broker AbbeyAutoline has extended its sponsorship partnership with Ulster Rugby, marking a decade of collaboration and reaffirming its position as one of the club's longest-standing commercial partners as the province enters a high-stakes period of European and domestic competition.

Business Eye reported that the extended deal will see AbbeyAutoline retain exclusive naming rights to the AbbeyAutoline Family Stand at Affidea Stadium, with the partnership continuing to deliver fan activation activities on and off the pitch while also investing in local rugby talent and the communities the insurer serves across Northern Ireland.

Julie Gibbons, managing director of AbbeyAutoline, said the company is incredibly proud to reaffirm its position as one of the club's longest-standing partners as it celebrates ten years of partnership with Ulster Rugby, adding that the relationship has evolved over many years into a deep-rooted collaboration that goes far beyond a logo on a stand, and that the company is excited to continue building on this legacy, supporting the club, its supporters and the wider community.

Hugh McCaughey, CEO of Ulster Rugby, said AbbeyAutoline has been a trusted and valued partner of the club and that the new agreement extending the relationship to a decade of working together reflects a shared commitment to excellence, community and the long-term development of the game across the province, adding that partnerships of this kind are fundamental to success both on and off the pitch.

The renewal arrives at a significant moment for Ulster Rugby, with the club set to host a major European semi-final and conclude the URC regular season at Affidea Stadium in the weeks ahead.

Access the full story of this landmark ten-year sponsorship extension.